There’s so much transparent marketing happening with LaVar Ball that it’s often not worth the server space to type up what he says and post it. The father of Los Angeles Lakers rookie Lonzo Ball is so breathlessly unexciting in his pitch for relevance in comparison to the actual happenings of the NBA, the irony of which is not unnoticed here.
Still, Mr. Ball has infrequently stepped out from his professional Uncle At a Barbeque cosplay to criticize the Lakers and coach Luke Walton. Mr. Ball has made it clear he thinks Lonzo should play more often, and in fourth quarters. That hasn’t been productive for either side, and it appears that the team has asked Mr. Ball to pull back on openly criticizing Walton.
According to a report from ESPN’s Ramona Shelburne, the team and Mr. Ball met to discuss their relationship in November.
The meeting, which took place within the past few weeks, was called by Lakers president of basketball operations Magic Johnson and general manager Rob Pelinka.
LaVar Ball confirmed the meeting took place, telling ESPN, “It was the best thing, man. Everybody’s going to try to make it an ego thing, like I’m trying to tell them what to do or they’re trying to tell me to tone it down. It’s not about that. It’s about coming together and to get a solution to this problem.
“It may sound crazy to other people, but I really just want the best for Lonzo, and the best for Lonzo is going to be what’s best for the organization. Because if everybody winning, we good.”
“I’m going to say whatever I want to say, however I want to say it,” Ball said. “And they said, ‘LaVar, come and talk to us first.’ So that’s fine too.
“But I am going to say, to plant a seed, ‘Let’s look for this now.’ They may not want to hear that, but it’s going to be successful if you listen to what I’m saying on that fact that I know what it takes for my son to run like this.”
Mr. Ball’s influence on his son is unique, but the team is far more than an avenue for Lonzo to play basketball. Indeed, Lonzo is not even one the best two or three players on the Lakers. The organization needs to function at a professional level and doesn’t need Mr. Ball to achieve that. Sidestepping any Whataboutism in the face of sketchy NBA decisionmaking — Phil Jackson, the Bulls front office, any Billy King trade, Isiah Thomas, etc. — it’s not immediately clear that Mr. Ball agrees.
It’s got to be a hassle for Walton to have to deal with this type of thing. The team started enforcing an existing rule a rule recently that stops members of the media from congregating in the same area where NBA friends and family are after a game, but it’s unlikely that will stop reporters from ambulance-chasing Ball any time soon.
Lonzo has remained in LA, which is exactly what Mr. Ball wanted when his son went to UCLA. The younger Ball has struggled a bit, but he’s part of an energetic young core that’s on the up in a tough conference. Lonzo is even leading the team in assists. But Mr. Ball persists in stepping where he’s unqualified, presumably as a means to continue his guerilla marketing campaign (or perhaps motivated by it). LaVar doesn’t realize his work is done — Lonzo is a Laker — and he should let 16 championship trophies in the No. 2 TV market in the country take it from here.
Instead, Mr. Ball produces the most boring and uninspiring stories week after week. This is the league where major free agents break their legs in the first five minutes of play with their new team, where MVPs sign with the best team of all-time after they’ve already won a championship, and where the best player of all-time gives you a crucial chasedown block in Game 7 of the Finals. Nothing Mr. Ball can do will ever be interesting in the grand scheme of the NBA.
Meanwhile, the Lakers and the New York Knicks actually played a pretty wild OT game on Tuesday. If only that were what we could all concentrate on.