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Kevin Durant: Michael Jordan didn’t go through what I did

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Kevin Durant cares what people think of him. He has gone to devious lengths to combat what has become widespread criticism after he left the Thunder for the Warriors.

Durant, via Ric Bucher of Bleacher Report:

“I’m a person,” he says. “I’ve got real feelings and I’m not afraid to be vulnerable in front of people who watch us play or that follow the league. It’s f–ked up that you’re saying that stuff about me, because just a couple months before, I was the greatest thing since sliced bread because I was playing for your team. Your team is on TV every day, playing late into the playoffs and you get to brag about how good your city is to some other people around the country. It was all good when I was doing something for you. It was all good when I was representing you. Now I decided to take my career in my hands and I’m a ‘bitch’? That’s confusing … because some people that I’d seen that cheered for me, people that I actually talked to, the faces they were giving me, the tone they had when they looked at me, it was weird.

“Those people really mean a lot to me to this day,” he says. “No matter if they talk to me or they’re mad at me. Whether it’s Sam Presti or Troy Weaver or Russell Westbrook or Nick Collison. Whether it’s Wilson Taylor or Clay Bennett and his family, I love them from the bottom of my heart. We’re not talking, but eventually we will.

“I didn’t have that perspective at first. I didn’t have it when I went back to OKC. I was like, ‘F–k all of them.’ I didn’t have it when they gave my number away. I was, ‘F–k all of them.’ My best friend works for the team, I told him, ‘F–k all y’all. That’s f–ked up.’ Then I had to get out of my head, tell myself, ‘It’s not that serious, it is what it is.’ I understand it’s not my number anymore, they can do whatever they want with it, but you hand that number to a two-way player, you’ve got to be, like, ‘Nah, we’ve got too many good memories with this number, man.’ But at some point, that thing’s going to be in the rafters anyway; it’s all good. I did something they didn’t like. They did something I didn’t like. S–t happens. If I was on my death bed, I guarantee you Sam Presti and Russell Westbrook would come check on me. So I’m going to look at it that way rather than the other way.”

“If I [respond], it’s: ‘No, you’re sensitive. Shut up. You’re supposed to take it. Everybody did it. Michael went through it.’ I’m like, hold up. Michael Jordan did not go through this. You know what Michael Jordan went through? Reading the paper and it says, ‘Oh, Michael Jordan was 7-for-33 the night before, how the f–k is he going to bounce back?’ That’s criticism. Criticism is not, ‘_____, you moved to _____, you’re a bitch, a coward.’ That’s not criticism. Criticism is calling me Mr. Unreliable and bouncing back the next night.”

The obvious retort is that Jordan never left the Bulls for an easier path to a championship. That wasn’t necessarily Durant’s intention – he opened up about what a ring means to him and much more in Bucher’s piece – but it’s reality. Durant took a shortcut to a title by signing with the Warriors.

But it’s also true that social media gives Durant’s critics access to him that Jordan’s critics never had. Jordan himself admitted it would have been harder for him today.

Durant invites scorn, though. Despite clearly wanting to move on from the Oklahoma City drama on some level, he keeps bringing it up – which I appreciate, because that’s true to who he is. He’s someone who cares about the Thunder giving his old number to P.J. Dozier. He’s someone who can’t get past fans who said they cared about him as a person turning on him because he changed jobs. That’s authentic Durant, and he’s not afraid to reveal it. That approach also fuels his critics.

All Durant can do now is keep being true to himself and playing well, which goes a long way toward silencing detractors.

Kyrie Irving reportedly re-aggravates right shoulder, to see specialist

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Kyrie Irving missed 26 games this season with shoulder bursitis, but rather than have surgery he got a cortisone shot eight weeks ago and was able to return to the court for nine games. Eventually, a knee issue sidelined him.

Now he has re-aggravated that shoulder and, once again, will see a specialist, Nets coach Kenny Atkinson told the media on Tuesday.

There are no details on how the re-aggravation happened. Irving had been trying to avoid surgery, but that could be back on the table. The Nets may take a few weeks to make their decision on a next step.

Atkinson may not go there but the rest of us can — it would be a surprise to see Irving back this season. At this point, the smart play is to let Spencer Dinwiddie run the offense the rest of the way, play hard and see what happens in the playoffs, then return next season with a healthy Irving and Kevin Durant.

Irving has played in just 20 games this season, but without him the Nets are still the seven seed in the East at 25-28.

 

Coach John Beilein reportedly to leave Cavaliers, walk away from remaining contract

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The Cavaliers brought in Michigan coach John Beilein to install his motion offense, to develop young players, and to build a culture that could win big in Cleveland.

None of that happened. The Cavaliers are 14-40, they have the worst net rating in the league and are bottom seven in both offense and defense, their young talent — players such as Collin Sexton and Darius Garland — are not developing, and the Cavs’ players have clashed with Beilein and each other, and the team abandoned Beilein’s motion offense less than a month into the season. It’s been rough.

Now he’s going to walk away, reports Shams Charania of The Athletic.

The Cavaliers return to practice Wednesday and it is likely J.B. Bickerstaff — a former NBA head coach in Houston and Memphis, and the lead assistant on Beilein’s staff — will take over as head coach. Whether that is for just the remainder of this season, or beyond, remains to be seen.

Bickerstaff would be the fourth Cavaliers coach in less than two seasons since LeBron James left the organization.

Beilein struggled to adapt to the NBA coaching style — the lack of practices, the losing, the fact that good NBA players have more organizational power than the coach, and that he couldn’t treat those players the way he did his college players. He was unable to relate to players, and his relationship with them became an issue when he reportedly said they were “no longer playing like thugs” during a film session. Those NBA players were not giving a college coach the benefit of the doubt, he had to prove himself to them. He didn’t. At age 67, Beilein wasn’t able to adapt to the NBA game.

He was in the first year of a five-year contract worth more than $4 million a season (the last year of that was a team option). Beilein is unhappy enough to leave that money on the table to walk away. He could return to college coaching as soon as next season if he wanted, there would be a long line of universities interested.

Hiring Beilein is a big miss for GM Koby Altman (the first GM owner Dan Gilbert gave a second contract to; Gilbert pushed good GMs like David Griffen out the door). The revolving door of coaches is not the sign of a strong and stable organization. The Cavaliers need to develop a culture and they need a new coach who can deliver that.

 

Pistons reach buyout with Reggie Jackson, he’s headed to Clippers

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Reggie Jackson came to Detroit to be the outside to Andre Drummond‘s inside. That never panned out, in part due to a rash of injuries to Jackson that kept a lot over a couple of those seasons.

Drummond has been traded to Cleveland, and with that it was time for the Pistons to move on from Jackson as well. That has happened, the Pistons and Jackson have agreed to a buyout.

Once Jackson clears waivers, he is headed to the Clippers reports Adrian Wojnarowski of ESPN.

Jackson has only played in 14 games this season due to injury but has averaged 14.9 points and 5.1 assists a game when he has played, plus is shooting 37.8 percent from three. Jackson is making $18 million this season, the final year of a five-year, $80 million contract he inked back in 2015. He is a free agent this summer.

Why the Clippers? They are contenders, and Jackson is friends with Paul George.

The Clippers get two things out of this. First, they get a third point guard who can spell Patrick Beverley 10-12 minutes a night down the stretch (and fill in if Beverley suffers an injury). Second, the Clippers keep a playmaking guard away from the Lakers.

Detroit saves a little money and takes another step to clear the roster for a rebuild. They have Derrick Rose and Brandon Knight at the point guard spot, don’t be surprised if they call up a few guys from the G-League to see if they can find a longer-term option.

Adam Silver acknowledges ratings drop as NBA tries to connect young viewers to broadcasts

NBA commissioner Adam Silver
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One of the NBA’s great strengths is its core audience is younger than the other major American sports.

One of the NBA’s great challenges is its core audience is younger than the other major American sports.

That means a lot of NBA fans are cord cutters — or, never had a cord to begin with — and don’t consume their entertainment the way their parents and grandparents did. Much the way we do a poor job measuring the economy by doing it the same way we did a century ago, using traditional Neilson rating measures is a poor way to judge the number of eyeballs on a game. Viewership is evolving.

But make no mistake, traditional ratings are down for the NBA, both nationally and at the regional level. Nationwide ratings are down by 12 percent, including 13 percent on TNT and 16 percent on ABC. On the regional level, the Sports Business Journal reports ratings are down by 13 percent. That is due to some big drops in certain markets (the Bay Area, for example), while the NBA says that ratings are up in 13 of the 28 markets that have reliable Neilson numbers (28 cities because Toronto and Denver are not included, the latter of which has a coverage/cable dispute that has much of the greater Denver region unable to view games at home).

NBA Commissioner Adam Silver owned the drop during All-Star weekend. He added that while the league could blame injuries to players that would be draws  — Stephen Curry and Klay Thompson with the Warriors, Zion Williamson with the Pelicans, Kevin Durant in Brooklyn, etc. — the bigger issue is connecting those younger viewers to NBA broadcasts.

“It’s well-known that on one hand we’re celebrated by some because we have such a young fan base, but that young fan base is disconnecting from pay television in record numbers, and by disconnecting, not just simply not subscribing to cable or so-called cutting the cord, they’re not watching traditional paid television the way they used to,” Silver said during his All-Star weekend press conference. “They’re watching over-the-top streaming services. They’re watching screens, but it’s not essentially pay TV.

“So the good news for the league is that, when we look at all other data points, particularly what we see in social media, what we see in terms of distribution of highlights and general chatter around our games, we’ve never been more popular. But we haven’t found a way to connect those young fans to our broadcast through whatever platform they’re going to be delivered.

“Again, I think it’s a very solvable problem. Our two primary media partners, Disney and AT&T, are both very engaged in these issues…

“So it’s not an issue unique to the NBA. We may be affected by it a little bit more compared to some properties because we have such a young fan base, but I’m super confident over time we’ll work through it because there remains enormous interest in our players and our game.”

Silver also showed at the NBA’s tech summit where he thinks the broadcast of NBA games is headed, trying to bring the courtside experience into the home (with an assist from Bill Murray).

Silver isn’t alone in thinking this way. Dallas Mavericks owner Mark Cuban, for one, said basically the same thing recently.

A well-respected media consultant recently told Forbes magazine he doesn’t think this ratings downturn is going to hurt the league in 2025 when it’s time to negotiate a new broadcast deal.

“This season’s NBA ratings story is silly. It is a small sample size. This is a year-round league with year-round stories,” says sports media consultant Lee Berke of LHB Sports. “The next NBA media agreements will be a substantially evolved set of deals because of streaming. There will be an increasing range of media companies that want the NBA for the U.S. and worldwide.”

The current $2.7 billion per year NBA deal with ESPN and TNT runs through the 2024-25 season, and Berke expects the next deal to roughly double in value.

That’s the vision Adam Silver sees. It’s just a matter of figuring out how to connect those young viewers to the content. Then to stop measuring viewership the way our grandparents did.