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Three Things to Know: Nine wins in a row and Boston’s time might be now

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Every day in the NBA there is a lot to unpack, so every weekday morning throughout the season we will give you the three things you need to know from the last 24 hours in the NBA.

1) Kyrie Irving, Jaylen Brown, Jayson Tatum have Celtics thinking their time is now. The conventional wisdom coming into the season was Boston was a year away. They weren’t going to be good enough defensively (after moving Avery Bradley and Jae Crowder), their young stars such as Jayson Tatum and Jaylen Brown needed another year, and it was going to take time for Kyrie Irving and Al Horford to develop the kind of chemistry needed to go at LeBron James and the Cavaliers.

After a stretching their win streak to nine games Monday night with a 110-107 win in Atlanta — a day after the Cavaliers melted down and lost there — the Celtics are sounding a lot like Zack de la Rocha: “What better place than here, what better time than now? All hell can’t stop us now.”

Irving sealed the win scoring 8 of Boston’s final 11 points to top off his 35 on the night. All game he was carving up the Hawks in a two-man game with Horford that has become fierce already, or he would just put on a scoring clinic himself.

The Celtics have the best defense in the NBA so far, allowing just 95.9 points per 100 possessions. They have done it by holding teams to 47.7 percent eFG%, limiting the number of threes allowed, and doing a good job contesting midrange jumpers.

When Gordon Hayward went down it thrust rookie Jayson Tatum and second-year man Jaylen Brown into the spotlight and many thought before they were fully ready. Nope, they are ready and their play is another key to the Celtics nine-game win streak. Against the Hawks, Tatum had 21 points, including a key late-game three.

The Cavaliers at some point will start to play like they care, and they will figure out some of their defensive issues, but they also have some serious systemic defensive problems (a lot of minus defenders are going to have to get heavy minutes for them). It’s early, but Boston’s time might well be now, not a year from now. This team is well ahead of schedule.

2) The speculation game…. is LeBron James frustrated? And if so, at what exactly? Not long after the Celtics won their ninth in a row, LeBron James posted this meme to Instagram.

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Mood…

A post shared by LeBron James (@kingjames) on

It’s a meme from Arthur meant to express frustration.

So what is LeBron frustrated about? That the Celtics are hot and look like a real threat to the Cavaliers? That Boston and its new players have come together quickly as a team while the Cavaliers look dazed and confused on the court? That Kyrie Irving has looked brilliant this young season and seems to have made a good decision for himself?

In the comments, Damian Lillard said: “This post hella funny.”

Also in the comments, Isaiah Thomas wrote, “Need me to handle somebody cuz?” No, I think he just needs you back on the court sooner rather than later.

3) Nike making substantive changes to jerseys after series of high-profile tears to them. LeBron James had his jersey split open on opening night on national television, right down the back. Later that night, Tyler Ennis of the Lakers had his jersey tear and basically come apart after a not-that-hard pull on it from an opponent. Last week it was Ben Simmons whose jersey tore apart after a not very aggressive tug from an opponent. Then Kevin Love just ripped his own jersey with no problem. The new Nike jerseys have looked like old football tearaway jerseys.

Monday night Nike — which took over the NBA apparel contract starting this season on an eight-year, $1 billion deal —  released a statement to ESPN’s Darren Rovell saying changes were coming to the jerseys.

“…we have worked hard to create the most advanced uniforms in the history of the NBA. They are lighter and deliver great mobility and sweat wicking characteristics, and the feedback from players has been overwhelmingly positive. However, during gameplay we have seen a small number of athletes experience significant jersey tears. We are very concerned to see any game day tear and are working to implement a solution that involves standardizing the embellishment process and enhancing the seam strength of game day jerseys.”

Exactly what form all this will take, and how long it will take to get the players is not known, but this is a good step. As the physicality of the NBA season picks up as it moves along (as it always does), this problem would have gotten worse.

Knicks’ rookie R.J. Barrett wants to posterize Kristaps Porzingis

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Fairly early into the season, on Nov. 14, Kristaps Porzingis — the one time savior of the New York Knicks, at least in the eyes of fans — returns to Madison Square Garden wearing a Dallas Mavericks’ uniform.

He can expect to feel the, um, “love” of Knicks fans.

And Knicks rookie R.J. Barrett wants to add to that, as he said in a Bleacher Report live chat with fans.

I want to know: who does he really want to dunk on but will not say? Zion Williamson? Going back in history to Jordan?

Against Porzingis he will get his chance. That said, it’s not easy to get up and over the 7’3″ unicorn, but guys have done it. Right Dwight Howard?

Miami’s Bam Adebayo to go up against Kobayashi in cheeseburger-eating contest

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No team around the NBA is better known for its strict training regimens more than the Miami Heat — players who head to South Florida get the best shape of their lives. Exercise and eating right are the pillars of that plan.

Something not on the Heat training table? Cheeseburgers. Especially multiple cheeseburgers. Right before training camp opens.

But Bam Adebayo is making an exception, in the name of charity.

Adebayo and other celebrities will go up against Kobayashi — one of the legends of competitive eating — in a charity event, as reported by Ira Winderman at the Sun-Sentinel.

Wednesday’s event, which begins at 11 a.m. and is being promoted by BurgerFi and Feeding South Florida, comes as part of Hunger Action Month. In addition to Adebayo and Guinness world-record holder Takeru Kobayashi, the event will feature former Miami Hurricanes great and NFL star Russell Maryland.

To make it fair, Adebayo and the other celebrities will have six cheeseburgers in front of them, Kobayashi will need to go through 18 at the same time.

My money is still on Kobayashi.

Adebayo heads into this season with a lot on his shoulders — with Hassan Whiteside gone, Adebayo becomes the starting center for the Heat. This is a team with Jimmy Butler and Goran Dragic, one expecting to surprise some teams in the East. Adebayo is going to have to step up.

And work off those burgers.

Nets reportedly to hire former Turner executive David Levy as CEO

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In the coming weeks, Joe Tsai will get the official thumbs up from the Board of Governors and become the owner of the Brooklyn Nets.

His first move will be to bring in David Levy as CEO, reports Adrian Wojnarowski of ESPN.

Levy worked closely with the NBA in his capacity overseeing Turner Sports’ television coverage and has a strong relationship with commissioner Adam Silver.

Tsai just paid $2.3 billion for the Nets and he wants his guy overseeing it all. Levy is that guy.

What will this mean for most fans? Very little, at least at first. The Nets basketball operations side — with GM Sean Marks and coach Kenny Atkinson — is already on a solid foundation and there are not going to be changes on that end.

Levy and the Nets face a challenge few sports franchises do — they have an older, more established team playing the same sport in the same city. The Knicks have a large and established fan base that goes back generations, and just better play on the court — and the Nets were better on the court last season — is not going to change that loyalty. (The Clippers may be the only other team in a similar situation.) The Nets need to appeal to a new set of fans, ones not tied to Madison Square Garden and that legacy, and while they may never have the same power of brand in the city, New York is big enough to have a couple of fan bases.

It’s a lot of work from the business side, but Levy knew the job when he took it.

Popularity of NBA in China seems to create endless options

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BEIJING (AP) Kobe Bryant went to China for the first time in 1998, making the trip to Beijing to help operate an instructional basketball clinic for about a dozen kids. The local coaches working with him didn’t know a lot about the game. Barely anyone noticed that an NBA player was in town.

Basketball wasn’t a big deal in China.

And then everything changed very quickly.

The footprint of the NBA has grown at an extremely rapid pace over the last two decades in China, where more than 500 million people watched games last season and where one new streaming deal alone will pump $1.5 billion into the league’s coffers over the next five years.

“When I first came here, I never thought the game in China would get to be this big,” Bryant said. “But it has. And it’s not going to stop.”

The possibilities seem endless.

Could there be an NBA team in China despite the travel that would be involved? Might there be two-way player contracts between the NBA and the Chinese Basketball Association? What about the NBA constructing a team to play in China or the Chinese sending a team for a full season in the U.S.?

Farfetched as all that may sound, keep in mind that 20 years ago no one envisioned the NBA-China relationship to be this big – or that it would keep growing after Yao Ming’s run with the Houston Rockets ended eight years ago. The NBA has academies in China now, and the Chinese national team returned to the NBA Summer League in Las Vegas this year.

“It’s a good question,” Golden State coach Steve Kerr said. “I think the next step will probably come when the next Yao Ming comes. That would take it to a new level, more Chinese players to reach the NBA and make an impact.”

The marriage between the NBA and the world’s most populous country is stronger than ever. NBA officials say more than 300 million Chinese people play the game and 40 million are registered to play the 2K video game. Thousands showed up this summer just to watch the sons of Dwyane Wade and LeBron James play exhibitions with the rest of their high school teammates.

A trade war is happening between the U.S. and China, political tensions are escalating between the countries and it could impact the products of the league’s business partners . But the game itself continues to thrive.

“I think sports transcends politics and I hope the NBA can continue to connect fans globally,” Dallas Mavericks owner Mark Cuban said. “I don’t have any reason to think our relationship won’t continue to be positive.”

Nothing seems to be able to derail the NBA’s popularity.

The team that the U.S. sent to the World Cup in China didn’t feature the NBA’s biggest stars, yet drew sellout crowds for each of its first six games. U.S. coach Gregg Popovich was begged for autographs and selfies everywhere he went.

“We’ve known for a long time how big basketball has become in China, of course, but all over the world,” Popovich said. “It’s an international deal now. There are so many great players in so many countries. It’s not a secret.”

Stars like James, Stephen Curry, and James Harden have a trip to China on their annual schedules – and when Wade, the recently retired guard who has a lifetime contract with Chinese shoe company Li-Ning, visited this summer one of his events had to be halted after about 10 minutes because the mall where it was happening was overflowing with people.

Donovan Mitchell of the Utah Jazz has been to China twice this summer, once to promote his brand, the second time for the World Cup with USA Basketball. He sees it becoming an annual stop for him, too – and believes there is no ceiling for the game globally.

“Man, I couldn’t tell you,” Mitchell said. “I think it’s going to be even bigger and it’s not going to be just China. It’s going to be many more countries. The (relationship) between the NBA and China has been huge since I was a kid and it can only take off from there … because the passion and love is so strong.”

It’s not a one-sided relationship; China sees reason to invest in the NBA.

Joe Tsai, the co-founder of Chinese e-commerce giant Alibaba, agreed this summer to buy the remaining 51% that he didn’t already own of the Brooklyn Nets and Barclays Center from Mikhail Prokhorov in deals worth about $3.4 billion. In 2016, Lizhang Jiang, a businessman from Shanghai, bought 5% of the Minnesota Timberwolves, a stake he sold earlier this year.

China also takes immense pride in players like Klay Thompson wearing Chinese brands on the court. (Thompson has a 10-year deal with Chinese shoe company Anta for a reported $80 million.) And China sent its national team to NBA Summer League this past July primarily to get ready for the World Cup, but also for exposure on the NBA stage.

“I think it’s good for our players and good for the team,” China coach Li Nan said of playing in Las Vegas. “I think it’s good for everyone.”

The NBA has opened three basketball academies in China and has seen very quick success with academies in Asia and Africa. The international influence on the league was more present this past season than ever.

The NBA MVP, Giannis Antetokounmpo, is from Greece. The rookie of the year, Luka Doncic, is from Slovenia. The most improved player, Pascal Siakam, is from Cameroon. The defensive player of the year, Rudy Gobert, is from France. The All-NBA center, Nikola Jokic, is from Serbia.

“This past summer, an NBA Academy prospect from China signed a contract with a National Basketball League team in Australia, becoming the first male NBA Academy prospect from China to sign a contract with a professional team,” NBA Commissioner Adam Silver said. “And on the women’s side, Han Xu from the New York Liberty, who trained at the NBA Academy in Shandong, China, became the first NBA Academy prospect to be drafted into the NBA or WNBA.”

It hasn’t happened overnight.

Former Commissioner David Stern struck a deal with Chinese television to show games on tape-delay three decades ago, and once toyed with the idea of some sort of NBA-sponsored or branded league in China. Teams embrace the chance to play the annual preseason games in China because he exposure is worth the jet lag.

“When I have 76ers gear on and I walk through Shanghai, walk through Shenzhen, if I had a nickel for every time somebody said `Trust the process’ in perfect English I wouldn’t be standing here working,” Philadelphia 76ers CEO Scott O’Neil said, referencing the team’s motto during its rebuilding phase of recent years. “We’re very much a part of the fabric of China.”

None of this seemed possible 20 years ago or so, when Bryant made that first trip. Now fans can’t get enough.

“When you come here, you feel it from the fans, their energy, people at the hotel, people just walking around,” Kerr said in China during the World Cup. “Everybody just seems very excited about basketball.”

Same goes for the game’s future in China.

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