The ad campaign was supposed to give Knicks fans a choice: are they “hopeful” or “hopeless?”
But damn, it came off as cold.
The campaign was part of a larger campaign (the Yankees were involved, top, and while there were “hopeful” sides as well, which one do you think Knicks fans started posting all over social media? Exactly. The same one we would have.
FS1 does not have the Knicks’ broadcast rights (that belongs to MSG Network), and not surprisingly owner James Dolan and the Knicks were not amused. According to Darren Rovell of ESPN, the ads will be removed.
The Knicks are not going to be good this year, but they are far from hopeless. That ad campaign is harsh.