The Lakers are a financial behemoth, though that’s tied to a local-TV deal signed when they were still good.
How do current conditions value their brand?
The Lakers have signed a jersey patch deal with S.F.-based e-commerce company Wish. The three-year agreement, according to a source, is between $12-14M annually
That’s the second-richest known jersey-ad deal – behind only the Warriors ($20 million annually) and ahead of the Cavaliers ($10 million annually).
It clearly pays to be Los Angeles, though don’t discount the role of the Lakers’ fantastic history and intriguing future.