As I have pointed out before here on NBC Sports, I really do love watching NBA marketing unfold in front of me. Some of it — like Kobe Bryant’s weird post career legacy massaging — is downright impressive.
Other instances are not quite as sly.
Enter newest Oklahoma City Thunder forward Paul George and his latest sponsored Instagram post.
In a recent video posted to his page, George put up a training montage set to an Eminem song that was essentially an advertisement for the gym and trainer he had been working with over the summer. The gym’s own page also features several of these videos. So far, pretty common stuff.
That is, until you read the Instagram caption and see what George had to say about his training. Let’s see if you can spot the issue.
Screenshot via Instagram:
Of course, the issue here is that George essentially took away the leverage the Indiana Pacers would have had if his trade request hadn’t somehow been made public. Repeatedly.
George knew he was going to get traded because Indiana had no choice but to trade him. Saying otherwise is a hilarious and transparent attempt to reshape recent history.
This is perhaps my favorite result of the platitudes drilled into the heads of players by team PR guys and agent media training. That is, when you talk nonsense for so long and during each and every interview — we just dug deep, it’s a game of inches, you have to want it more — sometimes you just don’t know when to stop trying to spin the story in your direction. Especially because the mantra of media training is to be boring and try say nothing, which is hard if you have something to prove or an opinion to change.
Between this and Kevin Durant openly admitting to having a burner Twitter account (which no doubt sparked a flurry of emails and calls between agents and their clients) this is shaping up to be one of the best NBA seasons in recent memories and that’s just from a new media standpoint.
Most of Los Angeles — and the vast majority of Lakers fans — are fired up that LeBron James is coming to Los Angeles. They see a return to glory for the franchise (well, once they get the rest of the roster right… sorry Lance Stephenson).
However, there is a segment — particularly the die-hard Kobe fans — who are having trouble assimilating to the new reality.
So when an artist did a LeBron James mural near Venice in Los Angeles recently — a really well-done tribute — it was quickly vandalized. Then eventually covered up.
This week another artist did another impressive LeBron/Lakers mural — this one with LeBron looking up at the Lakers’ legends — and once again, it was vandalized.
I’m not shocked by any of this, but it is depressing. If you’re vandalizing art, you are a cowardly buffoon.
There’s no way to really know the motivation behind the second attack, although the smart money is on it being the same as the first one — a few people think they are protecting the Lakers’ brand by not welcoming the best player on the planet to a team that hasn’t made the playoffs in five years. It’s incredibly flawed logic, but frankly flawed logic has become trendy in recent years, it can get you elected to all kinds of offices.
Credit real Lakers fans who showed up to help fix this.
OKLAHOMA CITY (AP) — The Oklahoma City Thunder are trading reserve center Dakari Johnson to the Orlando Magic.
A person with knowledge of the details confirmed the move to The Associated Press on Friday. The person spoke on the condition of anonymity because he was not authorized to discuss the situation publicly.
Yahoo Sports, which first reported the deal, said Oklahoma City will get guard Rodney Purvis in the deal. Purvis averaged 6.0 points and 1.7 rebounds in 16 appearances for the Magic last season. The Orlando Sentinel said the Thunder also sent cash to the Magic.
Johnson played 31 games last season for the Thunder with six starts. He averaged 1.8 points and 1.1 rebounds per game. The 7-footer averaged 23.3 points and 10.3 rebounds in 10 games for the Oklahoma City Blue, the Thunder’s G-League affiliate, last season.
Five years ago, the Phoenix Suns had just drafted Alex Len at No. 5 overall and thought he would be the big man in the middle the team would build around. It didn’t work out that way, he never averaged double figures in either scoring or rebounding for a season. While Len has said he thought he was not used correctly, and there has been plenty of change and inconsistency in Phoenix, he never grabbed hold of the top job, either.
When the Suns drafted Deandre Ayton No. 1 last June, there was no chance they were bringing back Len next season. The unrestricted free agent is headed to Atlanta instead, reports Shams Charania of The Vertical at Yahoo Sports.
Free-agent center Alex Len has agreed to a two-year, $8.5 million deal with the Atlanta Hawks, league sources told Yahoo Sports.
Len received interest from several teams in recent days before finalizing an agreement with the Hawks on Saturday.
Len is not going to space the floor, 73 percent of his shots came at the rim last season, but he’s become an efficient finisher there. He is good as a roll man, will work off the ball, and can post guys up on offense. He’s also strong on the offensive glass and gets points via putbacks. His game is not that of a modern NBA center, but he’s become efficient at what he does.
Len is going to have to earn his minutes in the ATL, rebuilding team or not there is some quality along the front line. John Collins, who made the All-Rookie team last season and was one of the standouts of Summer League, will start up front, possibly at the four with Dewayne Dedmon at the five. The just-drafted Omari Spellman showed potential at Summer League and could be the backup four, which means Len gets the backup center minutes.
Len is getting his new chance on a team that can give him some run, we’ll see if a change of scenery is what he needed.
Player workout videos on Instagram are a lot like how your life (or, your parent’s life) appears on Facebook — everyone looks their best, is always having fun and doing something interesting, and the daily grime of life has been scrubbed away.
That said, Boston’s Gordon Hayward looks good — he seems to be moving very well — in this latest workout video he posted.
It’s a good sign to see Hayward moving like that in July, months before that reconstructed ankle needs to be put to the test on the NBA hardwood.
With Hayward and Kyrie Irving healthy, the Celtics start the season as the favorites in the East — but Toronto is a sudden, serious challenger if Kawhi Leonard is all the way back and healthy. Philadelphia is talented and in that mix as well if Joel Embiid and Ben Simmons can take strides forward with their game.
The top of the East is going to be very interesting next season.