The Warriors are charging $60 million over three years for their jersey ads – about double what any other NBA team is getting.
Golden State chief marketing officer Chip Bowers, via Darren Rovell of ESPN:
“We actually had multiple finalists,” Warriors chief marketing officer Chip Bowers said. “This was not the biggest deal that we were offered.”
Bowers said the team felt it was important for the deal to be with a worldwide brand.