NBA launches new “I’m why” ad campaign for season tip-off

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We are less than a month from the tip-off the NBA season, and camps open next week — the NBA is almost back.

To help create some buzz the NBA launched this new “I’m Why,” chapter of the global “This Is Why We Play” ad campaign. “I’m Why” showcases various elements of NBA basketball on and off the court that make the game and the league what it is.

Above you can watch “Tipping Off 2017” which highlights some of the reasons fans look are excited for the launch of the NBA season.

Below, this is the first of 30 team spots, this one is for the Golden State Warriors and talks about their home court advantage.