Kevin Durant selling cupcake shoes

Nike
8 Comments

Remember when Russell Westbrook subtly called Kevin Durant a cupcake on Instagram?

Durant’s Warriors teammates had fun with that after beating the Thunder, and Durant eventually followed suit after Golden State’s title.

Now, Durant is marketing the cupcake moniker with his new “Red Velvet” shoes.

Nike:

With a style of play as smooth as velvet, KD is known for having the most fluid game in the game today. Effortlessly making defenders look helpless, always ready to cook his next victim. He dominates the game with unrivaled versatility, forever motivated by the sweet taste of victory. At the end of the day, winning is all that matters and anything else is just icing on the cake. The KDX ‘Red Velvet’ celebrates the smoothest player in the game and his undying quest for the sweet taste of victory.

To whatever degree Westbrook’s and Durant’s feud is real, Westbrook has taken advantage of in marketing it. Good for Durant for getting in on the action – especially in such comedic fashion.

KDX