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Former All-Star Elton Brand now GM of Sixers’ G-League team

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A lot of players are convinced they could be an NBA GM. Easy. Then they go through a program to help them prepare for life after basketball — both the NBA and Union have them — and they come out if it realizing being in an NBA front office is far more complex than they realized. There’s a complicated salary cap, information from scouts and advanced stats to balance, the coach’s desires, and team chemistry issues. It’s a juggling act with a lot of balls in the air.

But former All-Sar Elton Brand is going to get a shot to prove he can do it in Philly, starting with their G-League team. Shams Charania of Yahoo Sports broke the news and the team has since confirmed, it.

“I’m extremely excited to begin a new role as General Manager of the 87ers,” Brand said Monday in a statement released by the team. “I want to thank Josh Harris, David Blitzer, Bryan Colangelo and staff for the opportunity to develop, cultivate and elevate talent in our program. I look forward to building upon the successes the Sevens have had both on the court and in the community in Delaware.”

It’s not just the players in the G-League trying to earn their way into the NBA, it’s the coaches and front office personnel as well (not to mention the referees). There are a lot of smart people in the basketball operations side of the G-League, Brand will in a good proving ground.

Brand will have the respect of players — he is a former Rookie of the Year, All-NBA player, and All-Star. Players in the G-League dream of having a career like his. That helps, but he’s going to have to prove he’s more than that. Good on the Sixers for giving him a chance.

Regional TV challenges with moving NBA season to a mid-December start

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Before the COVID-19 pandemic forced the NBA to think about playing games deep into the summer, that idea was already on the table. At the Sloan Sports Analytic Conference hosted by MIT, Atlanta Hawks CEO Steve Koonin proposed moving the NBA to a mid-December start. Essentially, Koonin wants to move the entire NBA schedule back by two months. Currently the NBA regular season starts in mid-October.

Koonin’s idea is to move away from the NFL season as much as possible. He said at the time “Relevance equals revenue. We’ve got to create the most relevance, and the revenue will fix itself.”

Under Koonin’s proposal, the NBA schedule would tip-off in mid-December and the NBA Finals would wrap up in August. Koonin’s hope is that with less competition from the NFL, the NBA ratings would go up. He said “A big piece is you don’t have to reinvent the wheel to enhance ratings. Sometimes, moving away from competition is a great way to grow ratings.”

This is far from the first time a proposal has been floated to move the start of the NBA season. Many suggest that casual fans don’t really care about the NBA until Christmas anyway. That’s when the NFL season is winding down and the NCAA football season is just about wrapped up. Currently, the NBA season overlaps with the NFL season, including the NFL playoffs, by three-and-a-half months from mid-October through January.

The NBA, and the NHL, have the winter months of February and March mostly to themselves. In mid-March, the NCAA gets the shine for the NCAA Tournament, but that’s only for a few days a week.

Starting in late-March/early-April, the NBA shares the sports calendar with MLB. Baseball’s Opening Day usually comes two-to-three weeks ahead of the NBA Playoffs.

By getting clear of the NFL, the NBA avoids a ratings monster that now dominates Sundays, Monday nights and Thursday nights. In addition, the NBA would avoid college football’s foothold on Saturdays. Overlapping more with the less-popular MLB could give the NBA a ratings boost.

Yet, it’s with MLB that a seemingly overlooked challenge lies for pushing back the NBA schedule.

While the focus generally lies on the NBA’s nationally televised games on ABC, ESPN and TNT, the vast majority of games are broadcast on regional sports networks or RSN’s. The national TV contracts pull in billions of dollars to be sure, but the RSN deals make up a big portion of the television pie as well.

When you remove games broadcast on NBATV, which usually pick up an RSN feed, the best NBA teams generally play between 20 and 30 games on national TV. That leaves over 50 games to be broadcast by the RSN. And those RSN’s pay tens of millions of dollars to do so.

Unfortunately for the NBA, many of those RSN’s pay tens of millions to also broadcast games for the region’s MLB team as well.

As of the 2020, here are the markets that share an RSN for both NBA and MLB games:

  • Atlanta Hawks and Atlanta Braves – Fox Sports South/Fox Sports Southeast
  • Brooklyn Nets and New York Yankees – YES Network
  • Charlotte Hornets and Atlanta Braves – Fox Sports Southeast
  • Chicago Bulls and Chicago White Sox – NBC Sports Chicago
  • Cleveland Cavaliers, Cleveland Indians and Cincinnati Reds – Fox Sports Ohio
  • Dallas Mavericks and Texas Rangers – Fox Sports Southwest
  • Detroit Pistons and Detroit Tigers – Fox Sports Detroit
  • Golden State Warriors and San Francisco Giants – NBC Sports Bay Area
  • Houston Rockets and Houston Astros – AT&T SportsNet Southwest
  • Los Angeles Clippers and Los Angeles Angels – Fox Sports Prime Ticket/Fox Sports West
  • Los Angeles Lakers and Los Angeles Dodgers – Spectrum SportsNet
  • Memphis Grizzlies and Atlanta Braves – Fox Sports Southeast
  • Miami Heat and Tampa Rays – Fox Sports Sun
  • Milwaukee Bucks and Milwaukee Brewers – Fox Sports Wisconsin
  • Minnesota Timberwolves and Minnesota Twins – Fox Sports North
  • Orlando Magic and Miami Marlins – Fox Sports Florida
  • Philadelphia 76ers and Philadelphia Phillies – NBC Sports Philadelphia
  • Phoenix Suns and Arizona Diamondbacks – Fox Sports Arizona
  • Sacramento Kings and Oakland A’s – NBC Sports California
  • San Antonio Spurs and Texas Rangers – Fox Sports Southwest
  • Toronto Raptors and Toronto Blue Jays – Sportsnet
  • Utah Jazz and Colorado Rockies – AT&T SportsNet Rocky Mountain

All told, only eight NBA franchises don’t share an RSN with an MLB team.

It’s not a challenge for RSN to move a handful of games to an alternate channel for a handful of weeks in late-March/early-April. In addition, the early part of the baseball season regularly features day games that wrap hours in advance of the NBA game that evening.

When you start talking about RSN’s choosing how to handle months of overlap, months that baseball has had to themselves for years, things get messy. Not every television provider offers the alternate channels. Some contracts have specific language on when, if and how often their games can be bumped.

Moving the NBA calendar to run December-August vs October-June has a lot of pitfalls. It will involve negotiation between the NBA and NBPA as well. Some prominent players, like Damian Lillard, don’t like the idea of giving up the warm summer months to play basketball. You also have the challenge of attendance in arenas during the nicest parts of the year weather-wise. Some fans may not want to be inside on beautiful spring and summer evenings.

However, this will ultimately come down to TV and their money. And the RSN’s will have just as large a say in that process as the major networks.

Mark Cuban backs off belief NBA season could resume in mid-May

Mavericks owner Mark Cuban
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Dallas Mavericks owner Mark Cuban has backed off his belief that the NBA season could resume in mid-May. In appearance on ESPN’s Get Up, Cuban said, “I have no idea” when the NBA could resume the 2019-20 season.

Last month Cuban said he thought a return to play could happen as soon as mid-May. That timeline likely included the NBA Finals being played in late-July, after the two-month suspension of play.

Cuban’s Mavericks were on the verge of making the NBA playoffs. That would have been the Mavs first postseason appearance after a three-year absence. Dallas hasn’t advanced out of the first round since winning the NBA championship in 2011.

Cuban also added about returning to play: “I mean, I haven’t had any conversations where anybody discusses an actual date.”

The NBA season has been suspended since Wednesday, March 11. That night games in Oklahoma City and Sacramento were postponed after players and officials were tested for coronavirus. The league was already prepared to play games without fans present, but suspended operations after positive COVID-19 tests.

Four Nets players who tested positive for COVID-19 showing no symptoms

Kevin Durant
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On a conference call with the media Wednesday morning, Brooklyn Nets general manager Sean Marks shared some good news. The four Nets players who had tested positive for coronavirus are no longer showing symptoms.

Kevin Durant was one of the four Nets to come forward and say he had tested positive for COVID-19. Durant said at the time that he was feeling fine, but this report clarifies that he’s now clear of symptoms. Durant has been out for the entirety of the 2019-20 season as he rehabs from the torn Achilles’ he suffered during the 2019 NBA Finals.

Over a dozen NBA players tested positive for coronavirus since mid-March. About half of those players have been identified. Multiple reports have surfaced over the last two weeks of players being cleared of symptoms.

Marcus Smart of the Boston Celtics was recently cleared of COVID-19 after a positive test. Reports are that he plans to donate his blood plasma to National COVID-19 Convalescent Plasma Project for research on the blood of those recovered from coronavirus.

Watch Kevin Love talk mental health in time of coronavirus on “The Daily Show”

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Since coming forward with his own anxiety issues, Kevin Love has become a person at the forefront of a more public discussion of mental health in society.

Wednesday, he went on the social isolation edition of Trevor Noah’s “The Daily Show” and talked about how the isolation and loneliness caused by social distancing can be “devastating” at this time for people battling depression and anxiety.

“I think continuing to create community at this time, that’s a huge thing… speaking of social isolation, it has made navigating this time very, very different,” Love said. (See his full comments in the video above.)

Noah also asked Love about the return of the NBA — Love said he had no idea but thinks this makes it even more open to any team getting the title — and about the Cleveland forward becoming one of the first players to donate money toward a fund to help arena workers who have no job to go to right now.

“I thought it was important to take care of people who had taken care of me so long,” Love said of his donation.

Watch the video above. You get a real sense of how Love is trying to adapt to a new reality, just like the rest of us.