After the Celtics traded – traded! – Isaiah Thomas to the Cavaliers, a couple people burned Thomas jerseys:
I’m unconvinced these are Boston fans showing sincere resentment toward Thomas, who played his heart out for the Celtics, including in the playoffs following his sister’s death. Burning someone’s jersey, especially in such a ridiculous fashion, is a quick path to fleeting fame.
LeBron’s general point about the hypocrisy of how players are treated is spot on, though I’d argue burning someone’s jersey is a relatively harmless way to show dissatisfaction when he leaves your favorite team. LeBron seems to be working as a players union vice president more than anything here.
You could also argue LeBron – whose jerseys were burned when he left Cleveland in 2010 and Miami in 2014 – is also trying to change the narrative ahead of leaving the Cavs again next summer. But not even I am that cynical.