kobe
Getty

Kobe Bryant challenges Isaiah Thomas to make first team All-NBA in weird marketing tactic

1 Comment

Kobe Bryant’s retirement is going swimmingly.

He seems more genial, he is on ESPN and ABC with his own weird, adult puppet program. It’s going great.

Plus, Bryant and the team over at Nike have clearly made it a plan to embrace the legends and now-we-know-they-are-true personality traits that surround the former Los Angeles Lakers star. He’s straight up embracing it. No doubt this is a means to keep producing the Kobe shoe line, which has continued to push out models since his retirement.

At the core of this has been the phrase “Mamba Mentality” which dominated Bryant’s Musecage puppet specials. It was also the center of an ad that was pushed out on social media on Thursday in which Bryant teased new versions of his shoe.

A Tweet then followed from Bryant’s account giving out a special phone number that users could call. If you get through, it asks you to leave a message to see if you have the #MambaMentality.

That’s when the story gets even weirder.

In two tweets directed at current NBA players, Bryant challenged Isaiah Thomas to make the first All-NBA team this season with the Cleveland Cavaliers. He also challenged Toronto Raptors wing DeMar DeRozan to reconnect with an old friend in his hometown.

Remember: this is all to sell shoes.

Via Twitter:

It’s been a slow burn, but this has all been crackling on the fire for some time. If Kobe is going to keep selling shoes in the decades after his retirement, he’s going to need to continue to primp his legacy. The legend of Michael Jordan has only grown in the years since he retired, and Kobe needs to follow that arc. He is.

Bryant spoke in his Musecage series about folks finding what inspires them by showing his own method as the example. Now, he’s asking people if they, like him, have the “Mamba Mentality”. Kobe is trying to get people to be like him, akin to MJ’s own “I wanna be like Mike” ad from 1991. It’s perfect.

Meanwhile, the ad from Nike for the shoe itself is made of different emotions (read: colorways) that are part of said mentality.

Bryant’s clear manipulation could easily smooth over his basketball transgressions in a generation’s time, especially if he continues to use funny puppets to make singleminded obsession seem like a simple joie de vivre. The same goes for Bryant coming out everywhere talking about how he is a “storyteller”. It softens him. It’s also quite literally what brand people call themselves in the age of permission marketing.

Can he have post-playing interests? Absolutely. Should we hear about them from time to time? Probably! Bryant is an all-time great. But if you’ve ever worked in marketing, especially sports marketing, it’s obvious there’s no reason Bryant has been seemingly everywhere this year outside of branding purposes. This is a clear, real-time massaging of legacy and history from a marketing department, and it’s incredible to watch.

In the meantime, let’s get weird with it. You can call the number above and leave a message if you want.

Not one NBA equipment manager packed light for NBA restart

NBA equipment manager
Jacob Diamond via AP
Leave a comment

LAKE BUENA VISTA, Fla. (AP) — Rob Pimental spent a good amount of time thinking about everything the Miami Heat would need for what could be a three-month trip to Walt Disney World.

He is the Heat equipment manager. Every jersey, sock, sneaker, whatever the team needs, it’s his responsibility to have it ready. So, when it came time to figure out what was getting packed for Disney, Pimental came to a realization.

“Pretty much everything,” said Pimental, who confessed to having a few sleepless nights of worrying. “I’m the type of guy who wants everything on hand, so I literally packed up my entire equipment room and brought it with me.”

He’s not alone.

All 22 teams in the NBA restart had to pack more than ever, for a road trip like none other. Every team is assured of spending at least five weeks at Disney, and some could be there for three months. The challenges for players and coaches are obvious, but the challenge for equipment managers — among the unsung heroes of this restart plan — aren’t anywhere near as visible to those watching games from afar.

“This is what equipment managers were built for, honestly,” Orlando Magic equipment manager Jacob Diamond said. “We have some of the smartest guys around the league that do what I do and at the end of the day, for us, it’s really no job too big, no job too small. Our coaches are relying on us, our players, and this is history right here. So, it’s kind of cool to be a part of it — even though it’s extra work.”

For this trip, Diamond has a two-room suite in the hotel that the Magic are calling home.

It’s not a perk. He needed the space.

Luggage is lined up around all four walls, with more bags in the middle of the room, along with a clothes rack, a large trunk and a bunch of bright blue bags with the Magic logo stacked over by the sliding door that leads to the balcony. He knows the contents of each, where every item is, so if Nikola Vucevic needs a certain pair of socks or Aaron Gordon needs a certain type of compression gear, Diamond finds it in a flash.

“I made sure I overpacked for this rather than underpacked,” Diamond said. “It’s not so easy to have things sent here. I’d rather have things here, ready to go, so here we are.”

Toronto Raptors equipment manager Paul Elliott prides himself on typically taking only what he needs. He tends to take 45 bags on a standard road trip; by NBA standards, that is packing light.

Not this time. For this trip, Elliott’s count was 176 bags.

And while most teams only had to move their operation once — from their home facility to Disney — Elliott had to pack the Raptors up twice, first from Toronto to their pre-camp workouts at Florida Gulf Coast University in Fort Myers, and then again to get the stuff up to Disney.

“I looked at it as what they were going to take for a two-week Western road trip, took what I would usually pack for that, and kind of quadrupled it,” Elliott said. “I just had to make sure I had enough options for these guys to accommodate them when they need. I just want to be prepared.”

More gear is on the way.

By the time games start, the 22 teams will have more than 4,000 jerseys between them. Every team brought three sets of uniforms — typically, two jerseys each for each player. Then the decision was made to give players at Disney the opportunity to wear jerseys with a message raising awareness about social injustice and racial inequality, and those huge shipments are expected to arrive in the next few days.

When Elliott started unloading the Raptors’ 176 bags, several staff members who aren’t usually tasked with helping with equipment ran to his aid. More bags will be going back to Toronto when the season ends; Elliott had his assistant send him empty ones to accommodate the new jerseys.

“We’ve got the greatest staff for that sort of thing,” Elliott said. “Nobody’s above anything. They just want to make sure it’s done properly.”

Washington coach Scott Brooks said the Wizards are using a similar everybody-must-help approach, and Heat coach Erik Spoelstra insisted his team do the same.

“There’s an absolute understanding that this is an all-hands-on-deck situation,” Spoelstra said. “And that means bags, laundry, cleanup, everything — not just for equipment managers, but everybody. … We’re all going to be involved in every aspect of it.”

Days will be long for equipment managers. Each team only sent one; it’s not unusual for two equipment personnel to travel, but that wasn’t possible on this trip because of the restrictions on the amount of people who can be in the NBA bubble.

Extra work will add up as well. After practices or games, equipment managers will have to load up the sweaty gear, take it back to the hotel, then call a shuttle to pick them up and take them to the laundry facility built for the restart — 66 washers and 66 dryers, all lined up inside what once was a batting cage at the Atlanta Braves’ former spring training complex.

There’s also a code among the equipment managers. While the 22 teams will be trying to beat each other, the equipment staffs are working together and helping one another where possible.

“We all understand each other’s daily battles,” Diamond said, “because we share the same ones.”

The real comforts of home are gone for the next several weeks. The trick, Pimental said, is making sure players don’t have to worry about getting what they need.

“It’s something we’ve never done before,” Pimental said. “But we’ll make it work.”

Joakim Noah says focus of Achilles recovery was to make Clippers roster

Joakim Noah Clippers
Getty Images
Leave a comment

Joakim Noahlike Kobe Bryant and so many athletes before them — didn’t want an injury to define how his career would end.

Noah said he injured his Achilles back in September and the focus of his rehab is the chance he has now with the Clippers.

“You know, in September, I had a freak accident and cut my Achilles, and you know, I told myself that that’s just not how I wanted to end my career,” Noah said on a conference call with reporters Saturday.

“So you know, the day after the surgery, I was in the gym working out with the hope of making this team. I knew that if I didn’t keep training and if I got a call from the Clippers and I wasn’t ready, I knew I would have regrets for the rest of my life. So I kept training, and to be in this position right now, I feel very fortunate to be in this position, being with God, great players, being in a position to win a championship, it’s not something that I take for granted.”

Joakim Noah added he was supposed to have a workout with the Clippers before the season, but the injury ended that.

“I was supposed to work out with them in September right before the season started. I was ready. I was really excited for the opportunity, and then, you know, just from up with one minute to the next, I cut my Achilles.

“So to be back in this position and to have the confidence from the organization… It’s just a class organization. I just feel like very, very blessed to be in this position right now.”

Noah provides depth and versatility behind an established Los Angeles frontcourt, something needed with the compacted schedule in the Orlando NBA restart. The Clippers start Ivica Zubac, a more traditional center, then bring potential Sixth Man of the Year Montrezl Harrell off the bench. Harrell brings his energy, 18.7 points and 7.1 rebounds a night, great pick-and-roll chemistry with Lou Williams, plus improved defense to the mix.

The Clippers are counting on the Noah from the second half of last season, where he was solid coming off the bench in Memphis playing quality defense plus scoring 7.1 points per game. Noah could even play himself into a Clipper contract for next season (depending on what happens with Harrell in free agency this offseason).

For now, Noah is just happy to be back on the court.

Philadelphia’s Ryan Broekhoff not in Orlando after wife tests positive

Ryan Broekhoff Philadelphia
Getty Images
Leave a comment

Ryan Broekhoff, who never quite found a spot in the Dallas rotation, got a real opportunity when Philadelphia signed him as a substitute player for the restart in Orlando.

Except Broekhoff hasn’t gotten a chance to take advantage of the opportunity because there are things more important than basketball.

Broekhoff explained in a Tweet that his wife tested positive for the coronavirus and family has been his priority. As it should be.

Philly signed Broekhoff because the team needs shooting, and what he does is take and make threes — 51 of his 59 shot attempts in Dallas this season were from three (for his career 77.8% of his shot attempts are from deed) and he hit 40.3% of them.

Broekhoff was always going to struggle to find minutes with the Sixers. Philly is expected to start Shake Milton and Josh Richardson on the wing in Orlando, and coming off the bench behind them is Furkan Korkmaz, Matisse Thybulle, Glenn Robinson III, and Alec Burks.

Kawhi Leonard arrives in Orlando, Nikola Jokic expected soon

Kawhi Leonard Orlando
Noah Graham/NBAE via Getty Images
Leave a comment

The Clippers’ Kawhi Leonard has arrived in the NBA’s restart bubble in Orlando. The Nuggets’ Nikola Jokic is not far behind him.

They are two of the biggest name players who were delayed arriving in Orlando, but for them the delays were short.

“Kawhi, he is here, he is going through the protocol,” Clippers’ coach Doc Rivers said Saturday, adding the two-time Finals MVP arrived Friday night and is in the midst of the two-day/two-test quarantine all players and staff went through. If things go smoothly, he should be practicing with the team by Monday. Leonard’s arrival was delayed for “personal reasons” (and Leonard doesn’t open up much about his personal life).

Jokic tested positive for the coronavirus back in his native Serbia, which delayed his arrival stateside (where there were more tests and quarantine time). Nuggets coach Mike Malone said Jokic should arrive soon.

That leaves the two Houston stars — James Harden and Russell Westbrook — as the biggest names not yet in Orlando. Both are expected to arrive in the coming days. The Rockets have resumed practice without him.