Watch the Orlando Magic mascot pie a bunch of people in the face (VIDEO)

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Why was Stuff the Magic Dragon throwing pies at these peoples faces?

To reveal the new NBA 2017-18 schedule, of course. Isn’t it obvious?

Stuff, the mascot of the Orlando Magic, could be seen in a video published to Orlando’s social media on Tuesday hitting 29 people wearing the t-shirts of the other NBA teams in the face.

It was actually sort of genius.

Via Twitter:

I personally don’t understand the big fuss around the release of the NBA schedule outside of seeing whether the NBA was going to get rid of their dumb four-games-in-five-nights monstrosities, which they did. All the teams are going to play 82 games and they are generally going to play certain teams more often than others thanks to conference and division, so the reveal might as well be fun.

Throwing pies in peoples faces is one way to do that.