The Bulls released their new Nike jerseys, which are unremarkably similar to their old jerseys.
But Chicago is breaking tradition.
NBA teams have typically worn white uniforms at home, color uniforms on the road. But the league’s new uniform code allows the home team to wear either color.
The Bulls are apparently taking advantage:
The Bulls can wear red in Chicago as much as they want. But they’ll still need to contrast with the home team’s choice while travelling. If most teams stick with the traditional home whites, the Bulls could be stuck wearing red in a large majority of games.
If they’re not showcasing their white jersey nearly as often, what will that mean for jersey sales?