Those new Nike NBA jerseys will have a little more flair and style than the Adidas ones — and I like that teams now can choose what color to wear at home, rather than be forced to don white.
Those jerseys also will have ads on them for a lot of teams.
Detroit is going to be one of them, reports Darren Rovell of ESPN. They will announce a deal Wednesday with Flagstar Bank.
When the season starts and people start to see the ads on jerseys during games… there will be a national shrug.
Sure, some curmudgeon will write a complaining newspaper column about how this is just greed, and that will get him spots on talk shows and networks to spout his “get off my lawn” rant. Fans, however, will shrug. It’s a small patch on the shoulder. In person at games, nobody will notice. On television, you will be able to see it when a guy takes a free throw and they do a close up of him, but you’ll have to look for it. Younger fans, and rational fans, will move along.
If the owners make a few more dollars — half of which goes to the players — then fine. It’s not a big deal. Will people also complain about the Nike swoosh on the other shoulder? Of course not. Of the ad deals, 25 percent goes to the team, 25 percent is shared with other owners in a revenue pool (that has numerous other sources), and 50 goes to the players through contracts (it is part of the “basketball related income” that helps set the salary cap number).
It’s progress. Times are changing, and a rose-colored glasses view of the past will not change that, in sports or anywhere else.