Former Gatorade executive auctioning off Michael Jordan memorabilia

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Remember the “Be Like Mike” Gatorade commercials back in the 1990s?

That was the brain child of Bill Schmidt, a now retired VP of Marketing of Gatorade. Over the years he formed a friendship with Michael Jordan, and in the process racked up a treasure trove of Jordan memorabilia — jerseys, game-worn shoes, even game-worn baseball cleats from Jordan’s time in the minors. Almost all of it signed.

Now it’s all being auctioned off, Schmidt told Sole Collector.

“I turn 70 at the end of the year and I’m in good health, knock on wood. If something happens to me, I don’t know what they are going to do with this stuff,” Schmidt told Sole Collector. “Somebody else can enjoy it. It would afford me the opportunity to take care of some other people and other causes as opposed to donating the shoes or whatever. They’ll probably benefit more from the financial side of things.”

Schmidt isn’t keeping the money he gets from the auction, he’s donating it to youth sports groups, a church, and other charities where he lives. And yes, he is keeping a couple of things for himself.

He is doing the auction through Steiner Sports, and you can view it here. It continues for another week. If you’ve got the money pick something up, at least it’s going to a good cause.