Shaq calls his absurd light-up shoes the real Big Baller Brand

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Because 7’1″, 350-pound Shaquille O’Neal needed an impossible-to-ignore pair of light up shoes to call attention to himself…

Shaq posted a video of himself on Instagram wearing some outrageous light-up shoes — then in the comments decided to take another dig at Big Baller Brand.

So how much do those shoes cost? More or less than ZO2?

One of the things I enjoyed about Summer League was that as Lonzo Ball played better and better, the spotlight shifted more to his play and more away from his father. Think what you will of LaVar Ball — marketing genius or loud-mouthed dad — personally I’m just weary of him. I like Lonzo’s play, I don’t need the rest.

However, between Shaq and Charles Barkley, I think there’s going to be a lot of LaVar/Big Baller Brand talk on Inside the NBA next season. Those two can’t help themselves.