The Spurs filed for a copyright on a new secondary logo, according to SportsLogos.Net’s Condrad Burry, who took the black-and-white image and – using his sources – colorized it:
This is a pretty sharp departure from the Spurs’ other logos. This new one is minimalist and conforms more with other teams’ logos. San Antonio was one of the few teams that didn’t incorporate a basketball into their logos.
But being distinctive is nothing compared to selling more merchandise.