Isaiah Thomas is the best and most popular Celtics player, leading his team to the No. 1 seed in the East and the Eastern Conference Finals — both significant steps forward for an up-and-coming team.
Yet, from the moment the Warriors landed the No. 1 pick in the NBA Draft, the talk about Thomas has been about his future with the Celtics: If/when they draft Markelle Fultz, will the Celtics want to pay Thomas max or near max money next summer? Do they want to be locked into four or five years with an undersized guard who will start that contract at age 29? Do they extend him this summer at a likely better price? Trade him?
Celtics GM Danny Ainge doesn’t understand all the talk. He certainly didn’t sound like someone looking to trade Thomas this summer speaking to Steve Bulpett of the Boston Herald.
“All I’m saying is those are things I have to worry about that even I don’t like to think about. And I know that those are going to be difficult decisions at some point. But we want to keep Isaiah.
“All I know is that he’s had an amazing year, and who doesn’t want Isaiah Thomas on their team? Like, you’ve got to be kidding me…
“Why do the fans need to worry about how much money he makes?” he said. “I can understand if Isaiah and his wife and his agent are worried about that, but I don’t understand why that’s a conversation that needs to be had in the media.”
Two things I want to unpack from all that. First, that’s a “get off my lawn” take from Ainge that completely misses the mark with where sports fandom online has shifted. It’s not that he’s wrong at the core of his argument — we all should appreciate the season Thomas just had, Celtics’ fans in particular. Thomas is a joy to watch play and one of the good guys in the league on top of it. Name anyone in the NBA who has gotten more out of his natural abilities than Thomas — the man has put in the work to rise way past expectations. He needs to be appreciated and lauded for that.
But here’s the thing: Fans more than ever like to play GM, and they now have the tools to understand the tough financial decisions that fall on Ainge and others in his shoes. Let me explain it this way: The NBA Finals start June 1, but as a website, the NBC NBA page will draw way more traffic around the NBA Draft at the end of the month, then free agency in July will blow that away. Always does. Player movement — including both rumors of trades and talk of free agents and moves teams should make — is a much bigger draw than the games themselves. That’s not just the NBA, it’s true of the NFL and MLB and NHL and the Barclays’ English Premiere League and on down the line.
Second, Ainge may not like the speculation, but the questions are valid — he and the Celtics have some hard decisions coming up. At the core of them is the question of patience: Push their assets into the middle of the table now, get a couple of players ready to win next season, and make a run at LeBron James and the Cavaliers, or be patient and build to be better than Cleveland in three years (then sustain that for five or more years beyond that)? Ainge has been on the patient side of that equation from the start, and likely will be again — don’t expect him to trade that No. 1 pick or do anything but bring Thomas back. He can be a decision for the summer of 2018.
Then again, he has shopped Thomas before. Ainge is as good or better than any GM in the league of keeping his cards close to his vest, he’s impossible to read.
That said, the smart money is on him being patient. There’s no need to trade Thomas now, that’s the kind of rash overreaction that got the Knicks where they are over the last decade plus. Ainge can wait things out.