Kevin Durant apologizes for telling fans ‘If you don’t like it, don’t watch it,’ reiterates stance

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Kevin Durant told fans, dismayed by the lack of competitive games and series this postseason, “If you don’t like it, don’t watch it.”

Daring customers to choose another form of entertainment might not be good business for the NBA, but it’s not as if many fans needed an invitation. I doubt anyone was on the fence about watching then made up their minds after hearing Durant’s comments.

Yet, the Warriors star offered an apology.

Durant, via Chris Haynes of ESPN:

“I mean, life can be simple, man, Durant told ESPN. “If you don’t like the way the game is going, just turn it off. If you’re enjoying it, just keep it on. Life is simple. I didn’t mean it to disrespect anybody, but if you felt disrespected, I’m sorry. But if you don’t enjoy the game, turn it off [and] turn something else on. If you do, enjoy the rest of it, man.”

This is just a softer touch on the same sentiment – and just as reasonable.

People who love the NBA will watch. People who hate the NBA won’t. And people in the middle will fluctuate depending on the quality of the product.

Anyone mad at Durant the first time was just looking for a reason to get upset. That group will probably find a source of irritation in the follow-up quote, too.

The rest of us didn’t need this (half-hearted) apology, anyway.