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NBA sees hopeful numbers in first year of new TV deal

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In the first season of a massive new $24 billion television contract, the NBA saw its combined domestic ratings for all networks stay even when compared to last season.

For Bill Koenig, the league’s president of global media distribution, that qualifies as a victory.

Long immune to the ratings tumbles that have plagued other television shows in the era of DVRs and cord-cutting, some sports leagues saw their viewership numbers dip in part because of a bombastic presidential election cycle. The NBA opened its season going head-to-head with a historic World Series matchup between the Cubs and Indians, but has emerged with what Koenig considers encouraging signs as the playoffs begin next week.

The combined U.S. ratings held firm at 0.8 for the season while the league had a 3 percent rise in unique viewers and a 6 percent increase in the total hours of game action fans have watched in a season, according to the NBA. Also, 19 more games were broadcast nationally.

“I think our game is very attractive to the younger, more technologically savvy, multicultural fan. Those numbers are growing over time,” Koenig said in a phone interview. “I also think there is a real emphasis here of promoting our game through traditional means, buying advertising, but also through social media.”

Koenig was at the forefront of negotiations for the record-breaking contract with Turner and ESPN/ABC that flooded the league with revenue this season. If the sheer size of the deal put more pressure on the NBA to deliver big ratings, Koenig isn’t telling.

“We worked with our network partners to drive tune-in, to make a compelling schedule and to use our digital and social media in ways that are an advantage for us,” Koenig said. “I wouldn’t say it’s any more important this year than it was in years past, but as time goes on we have more in our arsenal to help drive viewership.”

The NBA leads all U.S. sports leagues with 1.3 billion combined followers on social media and is feeding the appetite for content.

With the 19 additional national television games, fans have watched 37 million more hours of game action, the league said. The Christmas Day game between Cleveland and Golden State was the most viewed early game in ABC’s history, opening night on TNT was up 8 percent and the most-viewed curtain-raiser since 2013 and the Warriors-Cavaliers rematch on Martin Luther King Jr. Day was the most-viewed regular season game since 2013.

That contrasts with the NFL, which saw its ratings decline by 8 percent last season, while marquee games on Sunday and Monday nights were down 12 percent and 10 percent, respectively.

Compelling story lines including Russell Westbrook‘s pursuit of averaging a triple-double through an entire season, LeBron James‘ title defense in Cleveland, Kevin Durant‘s move to Golden State and James Harden‘s renaissance in Houston have helped drive interest.

In the second half of the season, the issue of resting star players has come to the forefront. Television partners have expressed concern when healthy stars sit out of nationally televised games. It will be a topic this week when the owners convene in New York for the Board of Governors meetings.

“I’ve been in touch with our national and regional telecasters on this issue. It’s something that’s very important,” Koenig said. “Obviously, the basketball people with our teams and our league are very involved in this process, too. We’re going to discuss it and try and come up with measures that we think will address the issue in a way that serves the various interests that we’re trying to serve.”

There will be discussions about streamlining replays and timeouts in an effort to make the game more “free-flowing” and enjoyable to watch, Koenig said. He did not anticipate any changes for next season, but the league has already installed clocks in arenas to try and keep timeouts from dragging too long. Broadcasters are starting to sprinkle advertising in during free throws and other slower times to try to avoid the full commercial breaks that can lead viewers to change the channel.

“We understand the importance of pure competition. We don’t want to do anything that will negatively impact that,” Koenig said. “I think that the basketball side understands the business reality and the importance of what we’re trying to do and we’re both working toward the same end.”

The television contract lasts another eight years, and Koenig’s work is hardly finished. The league is constantly experimenting with its presentation, exploring virtual reality, different camera angles for mobile viewers and other ways to appeal to a changing audience.

“We can’t rest on our laurels,” he said. “We want to evolve. We want to create something that is more compelling for today’s viewer and tomorrow’s viewer.”

This story has been clarified to show that the Warriors-Cavaliers game on MLK Day was TNT’s highest-rated regular season game since 2013, not just its highest-rated MLK Day game.

Report: Markelle Fultz was available in trade packages on draft night

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The Philadelphia 76ers are saying all the right things about Markelle Fultz — they are patient, they believe in his work with his new trainer to rebuild his jump shot, and they see him as part of the future. Plus, his handles look sharp.

That doesn’t mean the Sixers are not willing to trade him in their pursuit of a star player. In fact, he was available on draft night in packages, reports Keith Pompey of the Philadelphia Inquirer.

The Sixers say they aren’t shopping him. However, there was a report that they had internal discussions about packing him with Nos. 10 and 26 picks to move up into the Top 5 in Thursday’s draft. And multiple league sources have said that Fultz was available to be traded.

But it’s hard to get equal value in return for trading someone relearning how to shoot. The Sixers know that. They also know that if things do come together, Fultz will be a special player. He has the potential to become the type of player they would regret trading away.

Outside of a handful of superstars, every player in the NBA is available in a trade, at least in theory. Fultz is no different. The question in his case is what do they see as an upgrade vs. his potential?

Kawhi Leonard would be an upgrade, unquestionably. Fultz could be part of a package to land Leonard in a trade (Fultz, Robert Covington, the Miami 2021 first rounder, and probably more picks would be a starting point). Once the Spurs get serious about a potential Leonard trade (they are not there yet) how enticing that offer might be comes down to what they think of Fultz and his potential.

The Sixers are not shy about their desire to land an established All-Star to pair with Ben Simmons and Joel Embiid. If they don’t get Leonard, they will be looking at the next All-Star who becomes available, and Fultz could be part of those deals, too.

Fultz is not playing in Summer League for the Sixers, but if he comes back this fall trusting his jumper and starting to look like the player who was drafted No. 1 that trade value goes way up (and the Sixers may be less inclined to move him).  It may be then before the Sixers can get a respectable return on any Fultz trade.

Report: Indiana to retain Bojan Bogdanovic, he could start again next season

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Bojan Bogdanovic is the kind of floor spacing shooter the Pacers need next to the attacking Victor Oladipo. He started 80 games for the team, scored 14.3 points per game and shot 40.2 percent from three.

Bogdanovic is due $10.5 million next season, but the Pacers can buy him out before next Friday (June 29) for $1.5 million.

They’re not going to do that, the Pacers are going to retain Bogdanovic, reports Ben Gibson at the Pacers site 8points9seconds.com.

The Indiana Pacers currently plan to retain Bojan Bogdanovic — whose contract is only partially guaranteed for next season — and would be comfortable going into next season with him as a starter, according to a source familiar with the Pacers offseason plans.

There’s no surprise here, it was expected. Bogdanovic provides genuine value to the team — they need him on the court as a shooter, he averaged the second most threes per game on the squad. And, as an expiring contract, he could be used in any potential trades for another star.

The Pacers also have a decision to make on Darren Collison, who is owed $10 million next season but has a $2 million buyout by July 1. They will probably keep him around.

Al Jefferson is owed $10 million next season but can be bought out for $4 million before next January 10. Expect the Pacers to exercise that option and buy him out well before that date.

Carmelo Anthony sends message to haters: ‘Take A Step Back… And Enjoy Life’

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When the expected became official and Carmelo Anthony opted to take the $27.8 million contractually owed him next season, there were groans from the Thunder faithful.

It was Anthony’s right — and everyone knew he was going to take the cash (we all would have done the same) — but his value on the court has shrunk and that’s what eats at the OKC faithful. Anthony’s response on Instagram was, essentially, “relax, it’s just basketball.”

It will be interesting to see if Anthony is back with the Thunder next season, or if he gets bought out. If he does return, how do they better fit him in the offense?

Anthony’s defense has long been a concern, but his offense used to be efficient enough, and his ability to create shots important enough, that teams lived with the defense. However, his efficiency has slid in recent years and, as we saw in the playoffs in April, it’s not enough anymore. The Thunder played better with other lineups. To which Anthony responded he has to get back to his old style of play more.

It’s going to be a wild summer in OKC. Whatever happens.

Suns to sign French point guard Elie Okobo to first-round style contract

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The Suns have an impressive young core four: Devin Booker at the two, Mikal Bridges at the three, Josh Jackson at the four, and Deandre Ayton at center.

The hole: Who will be the point guard?

The Suns like Elie Okobo of France a lot. They drafted him 31st overall, the top pick of the second round, but they will give him a first-round style contract with two guaranteed seasons and two team options after that, reports Shams Charania of The Vertical at Yahoo Sports.

The Suns hinted they were going to do this, and it’s a smart move at a fair price if they can develop Okobo (even as a backup).

Okobo has potential. Last season, at the highest level of the athletic French league he averaged 13.2 points on 57 percent shooting (38 percent from three) plus 4.4 assists per game. Okobo is an NBA level athlete who has all the tools to be a good NBA point guard — and he already knows how to score (he had 44 points in a playoff game this season). He’s going to have to round out his game and adapt to the NBA style, but the Suns think they have something.

And they are betting they have with a nice sized contract.