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Dwight Howard’s offensive rebounding defies convention

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Hawks president/coach Mike Budenholzer has the authority to set the Hawks’ priorities.

“Organizationally, fundamentally,” Budenholzer said, “transition D is more important than anything.”

Dwight Howard challenges that daily.

Howard has already built a Hall of Fame résumé:

  • Eight-time All-NBA center, including five-time first teamer
  • Three-time Defensive Player of the Year
  • Five-time rebounding champ

But the big man is doing something he’s never done before: Grab 15.2% of available offensive rebounds.

And he’s doing it at age 31 in a league that has increasingly deemphasized offensive rebounding. The NBA will set a record this season for lowest offensive-rebounding percentage for the fourth straight year.

Teams have just figured getting back on defense trumps crashing the offensive glass, the strategy emanating most prominently from the Spurs. Budenholzer, a former San Antonio assistant coach, brought the plan straight to Atlanta. The Hawks ranked 28th, last and last in offensive-rebounding in his first three seasons — in part for philosophical reasons, in part because they’ve lacked the personnel to do better. They’ve also been a below-average defensive-rebounding team each season under Budenholzer.

Then Howard signed and forced Budenholzer to adjust.

Atlanta has become an above-average offensive-rebounding team and far better with Howard on the court – a helpful crutch with ace 3-point shooters Kyle Korver and Jeff Teague traded. The Hawks are ceding more transition opportunities, though they remain very good at defending those.

It’s an obvious tradeoff, says Stan Van Gundy. The Pistons coach who coached Howard with the Magic sees the center in the rare class of players who deserve full autonomy to chase offensive rebounds.

“You don’t limit those guys,” Van Gundy said.

Howard has made the most of his freedom to chase rebounds. His 15.2 offensive-rebounding percentage ranks second to only Kenneth Faried among qualified players.

And, again, Howard is 31. Offensive rebounding tends to be a young man’s game.

Here’s top 10 in offensive rebounding this season, plotted by age:

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Player Team Age Offensive-rebounding percentage
Kenneth Faried DEN 27 16.1
Dwight Howard ATL 31 15.4
Andre Drummond DET 23 15.2
JaVale McGee GSW 29 15
Tarik Black LAL 25 14.8
Tristan Thompson CLE 25 14
Rudy Gobert UTA 24 13.9
Enes Kanter OKC 24 13.9
Kyle O'Quinn NYK 26 13.9
Willy Hernangomez NYK 22 13.8

Howard’s previous career-high offensive-rebounding percentage was 13.8.

The only other players to set career-high offensive-rebounding rates north of 15% after their age-30 season: Dennis Rodman (20.8% at age 33 with the 1994-95 Spurs) and Alan Henderson (15.6% at age 32 with the 2004-05 Mavericks). Both Rodman (Cooke County Junior College and Southeastern Oklahoma State) and Henderson (Indiana) played four years of college basketball, giving them less wear and tear on their bodies and fewer opportunities to post career highs at a young age.

Howard jumped to the NBA straight from high school.

Yet, he’s having a resurgent year in his 13th season. How is he doing it?

“One, I’m not super old,” Howard said earlier this season. “Two, my body feels great. I’ve been doing a lot of stuff to take care of my body.”

Known for eating legendary amounts of candy earlier in his career, perhaps Howard has made a breakthrough. His defensive-rebounding percentage (31.8) is the second-best of his career and ranks fourth in the NBA. That has helped him anchor the league’s fourth-best defense.

Howard has been subject to widespread criticism, and last season with the Rockets was a low point. This year, Howard has recommitted to the basics: Rebounding, defending, scoring inside.

“He’s got a big personality, but I think we all knew that,” Budenholzer said. “But it’s all in the right place. He wants good things, and I’ve really enjoyed coaching him.”

So much so that Budenholzer has compromised a core basketball tenet for Howard.

And it has proved a worthwhile decision.

PUMA signs likely No. 1 pick Deandre Ayton, hires Jay-Z

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When it was announced that likely top-three pick Marvin Bagley III signed a shoe endorsement deal with PUMA, we noted that they were going all in and spending big (Bagley’s contract is about three times the average high draft pick first shoe deal).

We didn’t know the half of it.

On Monday word came the German-based shoe manufacturer had also inked a deal with likely No. 1 pick DeAndre Ayton, had signed their original endorser Walt “Clyde” Frazier to a lifetime deal, and hired Jay-Z to help with the branding and on the business side.

That’s a heck of a day. And a massive commitment to the market.

Winning over people to buy PUMA basketball shoes is going to take a few things (including making great shoes), but getting high-profile endorsers is part of it. Ayton can potentially be that for them, a global brand ambassador.

Nick DePaula of ESPN broke the Ayton news and had details from the player himself.

For Ayton, there was plenty of interest in pursuing a shoe deal with Puma, although the brand has been out of the basketball landscape for 20 years since signing Vince Carter in 1998. Ayton shares a connection to two of its biggest ambassadors, Olympic sprinter Usain Bolt of Jamaica and pop star Rihanna of Barbados, after growing up in the Caribbean.

“Puma is pretty popular in the Bahamas,” Ayton said. “I’ve always seen the brand growing up. [Bolt] is one of the first people I saw with the brand. It’s important to me that someone I identify with and admire as an athlete is with the same brand.”

PUMA also reached an endorsement deal with NBA rookie to be Zhaire Smith.

Going old-school with Frazier was a classy touch.

But the surprise news was the partnership with Jay-Z and his Roc Nation organization. Complex had the story.

On top of that, JAY-Z has joined as the company’s president of basketball operations. “We’ve been working with Roc Nation for quite some time. They’ve been great partners to us for several years. We’ve done many different deals with many different ambassadors,” Adam Petrick, Puma’s global director of brand and marketing, told Complex. When Puma approached him about this opportunity, JAY-Z felt it “was something he wanted to be a part of,” according to Petrick.

Hov will have a hand in the players selected to join Puma’s basketball division, as well as assist in the art design and overall concept and direction of the brand.

Will this work?

Maybe, despite Nike’s stranglehold on the basketball shoe market (through the Jordan brand as well as endorsers such as LeBron James and Kevin Durant), there is room to get a foothold in the space. However, this needs to be a long-term commitment from PUMA where they not only design quality products but keep doing it for years and years. It’s one thing to maybe buy a pair of retro low-top Clydes to wear around, it’s another to get people to change the shoes the play in. People trust Nike and their products (and, to a lesser extent, Adidas and UnderArmor). PUMA has a lot of work to do to earn that level of respect.

But you can’t fault them for coming back with a big splash.

PBT Podcast: Risers. Sleepers. Who should go No. 2? Final full draft breakdown.

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Luka Doncic? Marvin Bagley III? Jaren Jackson Jr.?

If you were in the shoes of Vlade Divac and the Sacramento Kings, who would you draft No. 2?

In this latest PBT Podcast, Kurt Helin and Rob Dauster (who has been writing the in-depth prospect profiles such as Trae Young, Michael Porter Jr., Deandre Ayton, and others — of NBC Sports try on those shoes — and go an unexpected direction with it — as well as breaking down the rest of the draft such as the risers, the sleepers, and is Michael Porter Jr. worth the risk?

Also, in the bigger picture, are we focused too much on the bigs at the top of this draft — the majority of guys who will go in the top six — when we just saw in the last two rounds of the NBA playoffs that a lot of bigs can’t stay on the court in those situations? Which of these draftees can?

As always, you can check out the podcast below, listen and subscribe via iTunes at ApplePodcasts.com/PBTonNBC, subscribe via the fantastic Stitcher app, check us out on Google play, or check out the NBC Sports Podcast homepage and archive at Art19.

Rumor: Raptors trying to trade up in draft for Shai Gilgeous-Alexander

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The Raptors have major problems in the playoffs annually.

Is a coaching change enough to fix them?

Toronto already fired Dwane Casey and promoted assistant Nick Nurse after a highly successful regular season. Perhaps, major roster turnover could follow.

Marc Stein of The New York Times:

Shai Gilgeous-Alexander projects to be a late lottery pick. The Raptors have no selections in this draft. So, acquiring one high enough to pick the Kentucky point guard would take plenty.

Kyle Lowry and DeMar DeRozan are stars. Toronto’s bench is stocked with solid young players. O.G. Anunoby is very promising.

So, the Raptors have pieces to move. The only question how much they’d package for a draft pick.

Toronto already has Lowry, Fred VanVleet and Delon Wright at point guard. But Lowry is 32, and VanVleet will be a restricted free agent this summer. If they really believe in Gilgeous-Alexander, the Raptors should try to get him.

All that said, this is the time of year rumors – both credible and not – fly. So, it’s worth remaining skeptical while still considering the validity of what reputable reporters like Stein convey.

Luka Doncic, Donte DiVincenzo, Jerome Robinson among NBA draft invitees

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Of course DeAndre Ayton will attend Thursday’s NBA draft. The Suns will likely draft him No. 1 overall.

But what about more marginal first-round prospects?

The NBA’s draft invite list is an important tool in judging their stock. The league wants to avoid players sitting in agony until their names are called. So, the NBA works to invite only the prospects most likely to get picked high in the draft.

The full list of invited players (which the league notes is subject to change):

Luka Doncic will go high in the draft, and though how high is still uncertain, his inclusion on this list says nothing about his stock. It just speaks to whether we’ll see him Thursday night. His attendance will depend at least on when Real Madrid’s season ends, though the NBA is apparently confident enough to list him.

Jerome Robinson has climbed draft boards since the season ended. He must be impressing in workouts and interviews.

Donte DiVincenzo is a bit of a surprise selection, as he’s not widely viewed as a first-round lock. Perhaps, the league is looking to capitalize on his popularity stemming from a breakout NCAA tournament championship game.

This will only reinforce the idea Chandler Hutchinson received a promise. Otherwise, he’s a surprise invitee.

Among the top players not attending: Kevin Huerter (Maryland), Jacob Evans (Cincinnati), Troy Brown (Oregon) and Josh Okogie (Georgia Tech). Though they could go higher than players listed here, that says something about Huerter’s Evans’, Browns’ and Okogie’s stock, too.