Courtside seats you can afford: NBA ventures into world of virtual reality

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Oklahoma City’s Steven Adams is banging on Houston’s Clint Capela — elbows extended, using those arms, his strength, and his backside to seal off like it’s a box-out. It’s the kind of surprisingly physical off-the-ball pick (with a little hold) that only those wealthy enough to have courtside baseline seats usually get to appreciate up close.

Adams’ pick works, it keeps the lane open — and Russell Westbrook explodes into that space for the kind of slam you can feel in those courtside seats.

Except you’re not courtside. Not even close.

You’re sitting on your couch, wearing the virtual reality headset that transports you to the baseline to Oklahoma City, via a camera attached to the stanchion behind the basket.

It’s a new view, a new way to experience an NBA game that the league is embracing, and while it’s still a work in progress it’s also something that shows a lot of promise.

“A lot of people see the (NBA virtual reality) commercials and think it’s cool, which it is, but until you experience it you don’t know,” said Bruce Bowen, the retired NBA champion who is now part of the virtual reality broadcast team on NBA games. “You don’t get the opportunity to experience things like this, when it comes to basketball and the best players in the world utilizing their athleticism, utilizing their grace, and seeing it come to life quite as it does.

“It just so happens that we did a game in Dallas, and Michael Finley — a friend of mine as well as a teammate of mine in San Antonio (Ed. note: he’s now in the front office in Dallas) — he watched the rerun. So after his game, he went and watched it and he was raving about it, about how this is truly special, and that you don’t think it’s going to turn out the way it does but it’s truly remarkable.”

The NBA is embracing virtual reality — and we’re not just talking about training referees, or teaching point guards to make better decisions. The NBA has become the first major professional sports league to broadcast weekly games that can be watched in virtual reality from a headset in your home. They did the same thing at the All-Star Game with the All-Star Saturday night events.

“It’s an unreal experience where you can put the VR headset on and look around and feel like you’re there,” Stephen Curry told NBCSports.com of his experience with the NBA’s virtual reality. “I know that technology is only going to get better and more impactful in the game of basketball, and sports in general.”

“I think our sport has some innate advantages,” says Jeff Marsilio, the Vice President of Global Media Distribution for the NBA. “We sometimes joke around that if we were to start over and build a sport for virtual reality, it would end up looking a lot like what our sport does today. …

“We’ve got huge players who are so incredibly athletic and you can get close to them with virtual reality.”

The league has partnered with NextVR to bring that courtside experience to fans. NextVR is a company that has experience broadcasting live events in virtual reality (including The Masters, among many others). I got the chance to test the technology at All-Star weekend. Like a lot of virtual reality tech, it is a work in progress in terms of smoothy watching the game, but it also new perspective that few fans get to experience. It is immersive; you feel like you’re much closer to the action than with a traditional broadcast.

It works like all VR does — if Westbrook drives and kicks to the corner to Victor Oladipo, you can turn your head to follow the ball and the field of vision pans with you.

To watch requires a virtual-reality headset and a Samsung phone with the NextVR app downloaded, or Google’s Daydream (which has other features from the NBA we will get to soon). If you have League Pass you can jump right in. If not, the cost is $6.99 per game, and there is about one game available per week.

NextVR puts together that broadcast, which has its own announcers and graphics.

“The adaptation in the broadcast is ‘look left, look right,’ really having to direct your audience, whereas in a regular telecast somebody is watching the game, you don’t have to say ‘look left at this,’” Bowen said. “What you’re doing now is directing the viewer to certain things that catch your eye. ‘If you look right you’ll see there’s a dispute going on between two players,’ or ‘this guy is coming right at you.’ Just helping them in certain situations.”

“It’s very similar to a live broadcast. The signal is produced in a truck (on site),” said David Cole, co-founder and CEO of NextVR. “The difference is there’s outbound signal from all of the available cameras, and that gives us the ability to allow you to choose the camera position you want.”

Soon, if fans want to watch from the courtside camera in the middle of the court, you’ll be able to have that view all game (even if a player checking in blocks your view for a while, just like people in actual courtside seats deal with). There are eight cameras usually at each game, and a handful will be set up by the end of the year so that you can stay just with that camera. If you want to know what it’s like to sit in courtside baseline seats — and you don’t have five grand to blow on one game — this is almost like being there.

“When we started experimenting with David and NextVR, we thought the ultimate was just the pure courtside seat experience,” Marsilio said. “And what we discovered in this experimentation phase is that’s a great core to build upon, but you really need to pull in some of the more traditional elements from things like television.”

Things such as having the score easy to see, or having replays of a dunk or block.

However, this presents a challenge. If a graphic pops up on your television at home while watching a game, you don’t think twice about it. However, if you are in an immersive environment where the goal is to make it seem like you’re in a courtside seat, then a graphic starts to take over that field of vision, it can take you out of that experience.

Which leads to the next challenge for the VR experience — social media. For many fans watching an NBA game is a two-screen experience, one with the game on and one — a phone, tablet, or laptop — with Twitter or another social media platform open. That has become part of the NBA community, almost like watching a game at a bar 20 years ago (but smarter and funnier… usually).

“We’ve demonstrated a number of different social integrations into the experience … you can opt to receive messages right now, so you can opt to text and that kind of thing in the environment right now,” Cole said.

“But it’s something we’re being incredibly studied and measured about right now because we can blow your sense of presence, that covenant with the view that says ‘this is just like being there and this is real.’ If you choose to have that different kind of information inserted and knock yourself out of that, that’s one thing. But when it just happens because someone sends you a message or a Tweet pops up or something that blows you out of the experience, it’s very disrupting. And we may not get you back.”

It’s a fine line to walk, and with the NBA on the cutting edge, the league is treating these experiments as a learning experience.

“That sense of presence you’re in danger of disrupting, it also gives it the potential to be the most social platform, because if you can give people the experience of being present together, you can give them the sense of watching together,” Marsilio said.

The NBA also partnered with Google Daydream for another way to integrate VR into the sport. Daydream has set up several experiences where a famous NBA player — the one I watched had Robert Horry — was sitting in a comfortable leather chair with a comedian/host in another chair, both in a loft-like environment, and on the big screen behind them is a classic NBA game. Throughout the experience, Horry and the host joke and talk about the action, telling stories and giving insights on the game.

“The chief opportunity for us is our live game, no question, but a close second is just getting our fans closer to our players,” Marsilio said. “Letting them experience that sense of presence of these players they admire so much. And you can feel like you’re hanging out, kind of watching the game together.”

Of course, the NBA will eventually look to sell advertising through these broadcasts — never forget that this is a business first. The key is to make those ads immersive and part of the experience, not just something to be watched passively.

“There is a huge amount of potential,” Cole said. “Whether they are cutaways (during breaks in the action) or insertions in another way — sponsored instant replay, sponsored graphics — there are options. …

“The one difference between us and a traditional linear broadcast is we have a 360-degree world to sell ads into.”

The NBA seems well positioned to bet on VR as the NBA’s demographic skews younger than the other major American sports leagues and is filled with early adopters. According to NextVR, the addition of mobile capability has already broadened the platform’s audience by a wide margin, proving there is potentially a large group for the NBA to reach.

“NextVR does not disclose viewership numbers however, we have seen an increased amount of time spent in headsets immersed with NBA content since the beginning of our partnership,” Cole said. “We also continue to receive extremely positive feedback.”

That feedback has the league pushing to get more people to put on the headsets and sit courtside. At a much more affordable price than the actual seats.

Anthony Davis scores 44, outduels Antetokounmpo (40) leading Lakers past Bucks

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MILWAUKEE (AP) — Anthony Davis and LeBron James tore apart the NBA’s top-rated defense and gave Los Angeles Lakers coach Darvin Ham a triumphant return to Milwaukee.

Davis scored a season-high 44 points and James passed Magic Johnson on the NBA’s career assists list Friday night in the Lakers’ thrilling 133-129 victory over the Bucks.

It marked Ham’s first game in Milwaukee since taking over as Lakers coach after working as an assistant on Bucks coach Mike Budenholzer’s staff from 2018-22.

Ham and Budenholzer shared a big hug before the game.

“It was a beautiful night,” said Ham, who also played for the Bucks from 1999-2002.

It also was quite a night for Davis, a Green Bay Packers fan who delivered his big performance with Aaron Rodgers in the stands. Davis spoke with the Packers’ four-time MVP quarterback before and after the game.

“I saw him before the game and he said, `I need 30 tonight,”‘ Davis said. “I just saw him and he said, `I only said 30, not 40.’ It’s always good for him to come out and watch the Lakers play.”

James made a tiebreaking 3-pointer with 3:22 left and finished with 28 points, 11 assists and eight rebounds. He upped his career assist total to 10,144 and moved into sixth place, ahead of Johnson’s 10,133.

“It means a lot, obviously,” James said. “The way Magic approached the game, it was very infectious. His teammates loved playing with him because of the joy he played with and the ability to pass the ball and get other guys involved. He was always excited about seeing his teammates be great. I always admired that in him. What’s even more humbling and super duper cool is the fact that I’m doing it in a Laker uniform and knowing how much Magic means to the Laker franchise.”

The Lakers had the highest point total and field-goal percentage (.536) the Bucks had allowed all season. Milwaukee entered Friday with the NBA’s top defensive rating.

“It was too easy, too easy, too easy,” Milwaukee’s Giannis Antetokounmpo said. “They were living in the paint. That’s not who we are.”

Los Angeles withstood a 40-point performance from Antetokounmpo, who also had seven rebounds and five assists.

The Lakers also spoiled the 2022-23 debut of Milwaukee’s Khris Middleton, who had 17 points and seven assists in his return from offseason wrist surgery.

Milwaukee missed two potential tying 3-pointers in the final 20 seconds.

After Davis missed a fadeaway jumper, the Bucks called a timeout with 21.4 seconds left and then found an open Grayson Allen, whose 3-point attempt went off the side of the rim.

The Lakers’ Russell Westbrook missed two free throws with 13.3 seconds remaining, but Jrue Holiday couldn’t connect on a 3-pointer with just over five seconds left. Davis made a clinching free throw with 4.5 seconds left.

“Grayson got a good look,” Budenholzer said. “Good execution. Good screening. We’ll live with that shot all the time. And Jrue, similar. We got the kick ahead, playing against a defense that’s not set. Jrue, kind of a good rhythm shot for him. It was contested, but Jrue was 6 of 12 tonight (from 3-point range). He was feeling it.”

Holiday had 28 points for the Bucks, and Bobby Portis added 15 points and 10 rebounds. Westbrook had 15 points, 11 assists and seven rebounds for the Lakers.

Hawks’ Collins out weeks with sprained ankle, Hunter also at least a week

Atlanta Hawks v Philadelphia 76ers
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ATLANTA (AP) — The Atlanta Hawks will be without both of their starting forwards for at least the next three games.

John Collins will miss at least the next two weeks with a sprained left ankle and De'Andre Hunter will be sidelined for at least one week with a right hip flexor strain, the Hawks said Thursday.

Both departed with injuries during Wednesday night’s win over Orlando. Hunter played only seven minutes and Collins was hurt after a dunk that didn’t count at the halftime buzzer.

Hunter is third on the Hawks in scoring at 14.9 points per game, and Collins is fourth at 12.3 points.

Hunter, a fourth-year player out of Virginia, has yet to play a full season because of various injuries.

Draymond Green wants to play 4-5 more years, ideally with Warriors, not stressed about contract

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Jordan Poole got a contract extension from the Warriors this summer. So did Andrew Wiggins.

Draymond Green did not — and he punched Poole and was away from the team for a time.

All this has led to speculation about the future of Green in Golden State. He has a $27.6 million player option for next season, but he could become a free agent this summer. With the Warriors’ payroll through the roof — Stephen Curry and Klay Thompson are on max extensions, Poole and Wiggins just got paid, and contract extensions for Jonathan Kuminga and the rest of the young players are coming — there are questions about how long Green will be in the Bay Area.

In an open and honest interview with Marc Spears of ESPN’s Andscape, Green talked about everything from his relationship with Poole after the punch to his future. Here are a few highlights:

“I want to play another four or five more years. That would be enough for me.”

“You can look around the NBA right now. There are five guys that’s been on a team for 11 years-plus. We have three of them [along with Stephen Curry and Klay Thompson]. It’s a very rare thing. There’s 470, 480 players in the NBA? There are five guys that’s been with his team for 11 years plus. That’s amazing. So, you don’t just give that away. So, absolutely I’d be interested in that.”

On rumors he wants to play with LeBron James and the Lakers: “I never said that. People can say what they want. I’m also not really one to react much to what one may say. I react to things when I want to react to it. I don’t react to things just because somebody said it.”

Is he worried about his next contract: “No, not at all. I have a great agent [Rich Paul]. The best agent in the business. That’s why you align yourself with an incredible agent, because they handle the business. I play basketball. That’s what I want.”

I don’t doubt there is mutual interest in Green staying with the Warriors, the question is at what price. It’s not a max. As for the threat of him bolting, Green is still an elite defender and secondary playmaker, but it’s fair to wonder what the free agent market would look like for him. Green is not the scoring threat he once was, and his unique skill set is not a plug-and-play fit with every roster and system (does he really fit on the Lakers, for example).

The conventional wisdom around the league right now is that Green will opt into the final year of his contract with the Warriors — especially if they make another deep playoff run — because that level of money is not out there for him. That said, it only takes one owner to fall in love with the idea and send his GM out to get the deal done. The market may be there for him after all, or he may be open to the security of three or four years with another team but at a lower per-year dollar amount.

Green also talks about his relationship with Poole in the Q&A and makes it sound professional and business-like. Which is all it has to be, but it’s not the “playing with joy” model the Warriors are built upon.

 

Lakers reportedly leaning toward packaging Beverley, Nunn in trade

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While the Lakers have looked better of late winning 6-of-8 with a top-10 offense and defense in the league in that stretch, plus Anthony Davis continues to play at an All-NBA level at center.

That run — which still has Los Angeles sitting 13th in the West — came against a soft part of the schedule (three wins against the Spurs, for example), and is about to get tested with a few weeks of tougher games, starting with the suddenly healthy Milwaukee Bucks on Friday. While the Lakers have been better, nobody is watching them and thinking “contender.” Are they even a playoff team?

Which is why the Lakers are still in the market for trades. But Jovan Buha reports at The Athletic the Lakers realize moving Russell Westbrook and his $47 million may not happen, so they are focused more on a smaller deal moving Patrick Beverley and Kendrick Nunn (with maybe a pick) to bring back quality role players to round out the roster).

The Lakers are leaning toward [a Nunn/Beverley trade] at this point, the team sources said. That would entail making a smaller move to marginally upgrade the roster while retaining the possibility of following up with a larger Westbrook deal later in the season…

Beverley ($13 million) and Nunn ($5.3 million) are both underperforming relative to their contracts. With the Lakers’ needs for additional size on the wing and a better complimentary big next to Anthony Davis, along with the roster’s glut of small guards, Beverley and/or Nunn are expendable. Packaged together, the Lakers could acquire a player or players in the $20 million range.

Trading Nunn and Beverley lines up with a couple of good options from the Lakers’ perspective. For example, the salaries work to get Bojan Bogdanovic out of Detroit, or it matches up with a deal for Jakob Poeltl and Josh Richardson out of San Antonio. However, neither the Pistons nor Spurs care much about adding veteran guards on expiring contracts in Nunn and Beverley, so it’s going to require the Lakers throwing in one of their first-round picks unprotected (2027 or 2029) and maybe a second-rounder to get it done. (With how well the Pacers are playing, it’s not a sure thing that a Myles Turner/Buddy Hield trade is still available.) The Spurs trade may be more appealing to the Lakers because Richardson and Poeltl are expiring contracts, so it doesn’t change the Lakers’ plans to use cap space to chase bigger names this offseason (Bogdanovic was recently given a two-year, $39.1 million extension).

These may not be the “move us into contender range” blockbuster Rob Pelinka and the front office hoped was out there, but either of those trades would make the Lakers better. It could move them into playoff-team status, and considering LeBron James turns 38 at the end of the month they can’t waste a year and retool next offseason.

The Lakers have made a number of miscalculations over the years, but they are all-in with this group now and have to find a way to maximize it, even if the cost is a little painful.