UCLA’s Lonzo Ball is going to go in the top three in the upcoming NBA draft (probably second, but the lottery results could have a say in that).
The fact that his father LaVar Ball is talking out of his… er, saying ridiculous crap — that he would’ve beaten Michael Jordan one-on-one, Lonzo will be better than Stephen Curry, that Lonzo will play only for the Lakers, that his sons combined deserve a $1 billion shoe deal, plus LaVar is beefing with Charles Barkley — is not going to impact Ball’s draft status. Talent wins out, and Ball has it. Teams see the father as a distraction that can be dealt with (although some organizations are better at that than others).
However, LaVar’s ramblings are not helping his sons either, if you ask Warriors coach Steve Kerr, who was on ESPN Chicago Radio’s “Waddle & Silvy” show Thursday (hat tip to The Sporting News for the transcription).
“The fact that everybody keeps talking about him, he seems to be accomplishing whatever he’s trying to accomplish, because the things he says are so outlandish. But he keeps getting headlines, and I guess that’s what he wants.
“I don’t think it’s helping his kids,” Kerr continued. “I think it’d be better for them if they can just play and have fun and not have to hear that every day, but whatever. It’s all part of him.”
LaVar is trying to accomplish pushing his clothing line brand (named after his sons, and Lonzo is not projected as the best of the three). At least that’s how it appears from the outside (I have not met the man). The father apparently sees marketing opportunities based off of his sons and is starting to try to capitalize on that. In an unprofessional and sloppy way, but that’s what it looks like.
LaVar’s rantings are not going to impact the draft status of elite players, but you can be sure the teams thinking about taking him will have a plan with the PR/marketing/basketball sides to deal with LaVar and not let him become a distraction.