DeMarcus Cousins fined $50,000 for twice ‘directing inappropriate language towards fans’

AP Photo/Rick Bowmer
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DeMarcus Cousins told a heckler in Los Angeles, “Suck a d—, b—-.”

Cousins told a heckler in Utah the next night, “Sit your fat a– down.”

That’ll cost the Pelicans center.

NBA release:

New Orleans Pelicans forward/center DeMarcus Cousins has been fined $50,000 for directing inappropriate language towards fans on separate occasions, it was announced today by Kiki VanDeWeghe, Executive Vice President, Basketball Operations.

The problem here wasn’t totally what Cousins said, though the league doesn’t condone directing profanity at fans. Cousins’ problem was also getting caught on video.

There’s a reason he has been fined thrice this season for this. He’s not the only player to swear at fans. He just keeps doing it on camera, too often baited into costly interactions.

This all gets to the larger issue with Cousins.

These retorts are no big deal and really giving the hecklers exactly what they want. But these incidents are illustrative of someone who too often loses control. For better or worse, Cousins is outwardly emotional — and it’s too often for worse.

The best players learn when to internalize their anger and use it productively. Cousins hasn’t gotten there.