Chris Paul, Jimmy Butler, Kemba Walker highlight NBA’s March Madness campaign


Come March, the eyes of the basketball world (well, at least in North America) turns to March Madness and the NCAA Tournament.

The NBA is trying to connect with those fans via its new “The Dance Never Ends” campaign. Which is pretty good. You can see former Wake Forest star Chris Paul‘s above. Then there is Jimmy Butler of Marquett:

Kemba Walker of UConn

And Gordon Hayward of Butler.