Magic Johnson essentially publicly anointed himself in charge of the Lakers’ front office.
Now, the Lakers are actually giving him the job.
Los Angeles Lakers Governor Jeanie Buss announced today that the team has named Earvin “Magic” Johnson as President of Basketball Operations. In addition, General Manager Mitch Kupchak has been relieved of his duties, effective immediately. Furthermore, Jim Buss will no longer hold his role as Lakers Executive Vice President of Basketball Operations.
“Today I took a series of actions I believe will return the Lakers to the heights Dr. Jerry Buss demanded and our fans rightly expect,” Jeanie Buss said. “Effective immediately, Earvin Johnson will be in charge of all basketball operations and will report directly to me. Our search for a new General Manager to work with Earvin and Coach Luke Walton is well underway and we hope to announce a new General Manager in short order. Together, Earvin, Luke and our new General Manager will establish the foundation for the next generation of Los Angeles Lakers greatness.”
“It’s a dream come true to return to the Lakers as President of Basketball Operations working closely with Jeanie Buss and the Buss family,” said Earvin “Magic” Johnson. “Since 1979, I’ve been a part of the Laker Nation and I’m passionate about this organization. I will do everything I can to build a winning culture on and off the court. We have a great coach in Luke Walton and good young players. We will work tirelessly to return our Los Angeles Lakers to NBA champions.”
Jeanie Buss added, “I took these actions today to achieve one goal: Everyone associated with the Lakers will now be pulling in the same direction, the direction established by Earvin and myself. We are determined to get back to competing to win NBA championships again.”
Regarding Mitch Kupchak, Jeanie Buss stated, “We are grateful for the many contributions Mitch has made to the Lakers over the years and we wish him all the best.”
With regard to fellow owner and brother, Jim Buss, Ms. Buss said, “Jim loves the Lakers. Although he will no longer be responsible for basketball personnel decisions, he is an owner of this team and we share the same goal: returning the Lakers to the level of greatness our father demanded. Our fans deserve no less.”
In addition to the changes made within the basketball department, the Lakers also announced they have parted ways with John Black who had been the Lakers Vice President of Public Relations. Chief Operating Officer Tim Harris will immediately begin a search for a replacement. Jeanie Buss added, “We thank John for his many years of service.”
This closes an ugly chapter in which Jeannie Buss named Johnson as an advisor, and then he went about publicly trashing Jim Buss and Kupchack while evaluating them for her and clamoring for their front-office power.
Now, the real work begins. And that doesn’t mean calling Kobe Bryant.
But the Lakers also face significant hurdles back to the top.
They lose their 2017 and 2019 first-round picks if their 2017 first-round pick doesn’t land in the top three. The Lakers have the NBA’s third-worst record. In the past, Johnson has expressed an affinity for tanking.
These conditions are the effects of Jim Buss’ misguided pledge to jolt the Lakers back to contending. Their shortsighted moves and even bigger dreams backfired so spectacularly, they backed into several high draft picks — and at least chose well. While Kupchak’s overall tenure was positive, his approach had grown stale.
The Lakers needed a change in management. I’m just not convinced Johnson was the solution.
Would they have hired him if he didn’t play for them? Probably not. Does his playing experience with the Lakers specifically, as opposed to any team, better prepare him for this job? Probably not.
But even if Johnson were hired for the wrong reasons, he can still succeed.
He thrived in business after retirement by putting the right people around him, and he can do that here. Johnson obviously knows basketball, but managing a roster and all the salary-cap complexities is a different animal. He needs staff, including a general manager, more familiar with that.
Johnson will be the franchise’s new smiling face. But, for this to truly work, Johnson will have to build a winner the old-fashioned way: With savvy drafting, trading and signing.