D-League? It’s now the G-League

Noah Graham/NBAE via Getty Images




NBA release:

Beginning with the 2017-18 season, the NBA Development League (NBA D-League) will be renamed the NBA Gatorade League (NBA G-League) as part of a multiyear expanded partnership announced today by the National Basketball Association (NBA) and Gatorade.  This marks the first time a U.S. professional sports league has named an entitlement partner.

As part of the partnership, the NBA and Gatorade unveiled a new NBA G-League logo that will be featured across all game balls, team jerseys, oncourt signage, and league digital assets.  Additionally, Gatorade will incubate its latest product and equipment innovations into NBA G-League locker rooms, and teams will have the opportunity to collaborate with Gatorade to help players maximize their athletic potential and oncourt performance.

This is so minor league. And I mean that in every respect.

This is a clever way to generate revenue as the league expands with affiliates for the final NBA holdouts — i.e., the NBA teams most skeptical of the D-League’s value.

It’s also extremely tacky.