Those dang Millennials. All they do is build things like Facebook, rack up student loan debt, and now they’re trying to shorten our NBA games. Which is a good thing! Unless you like the length NBA games are now, in which case I might have some bad news for you.
Speaking to reporters in London on Thursday, NBA Commissioner Adam Silver said he and the league are constantly taking into consideration the length of games due to decreased attention spans like those found in your friendly neighborhood Millennial.
It’s something that I know all of sports are looking at right now, and that is the format of the game and the length of time it takes to play the game,” Silver said. “Obviously people, particularly millennials, have increasingly short attention spans, so it’s something as a business we need to pay attention to.”
“When the last few minutes of the game take an extraordinary amount of time, sometimes it’s incredibly interesting for fans, other times it’s not,” Silver said. “The short answer to your question is we are going to take a fresh look at the format, specifically in the last two minutes.”
“It’s something that we track very closely,” Silver said. “In the league office we time out every game, we know exactly how much time each possession takes and, again, we can also look at minute-by-minute ratings, so we know at what point fans are potentially tuning out as well.
Joking aside, this is a good thing and not uncommon in any way. Even YouTubers have stats so they can see when people are turning off their videos, so the NBA using those type of analytics shouldn’t be surprising.
I don’t think we’re headed for Slamball just yet, where the floor is made of trampolines and quarters are only six minutes long, but some changes ahead make sense.
Anecdotally, as someone who watches a lot of basketball games, I don’t feel as though this is a plague o’er the league. Reviews could be improved, as sometimes the speed at which issues are resolved even with the aid of the folks over in Secaucus is surprisingly lethargic.
Overall I don’t find NBA games to be horrifyingly slow. I can’t think of the last time I got up from my seat at an NBA game to get a beer or a hamburger in the shape of a basketball and didn’t lose at least 10 minutes of game clock after waiting in line.
The same can be said for trying to write anything during an NBA game, it almost feels like it goes by aggressively fast.
But I digress as this is the cantankerous rankling of an apparently old Millennial wanting to keep things the way they are. Adam Silver knows best, and soon he will have to plan for our new media consumption overlords: Generation Z.
I wonder how long their attention span is? I hope they made it this far down the page.