Reports: Licensing issue not going to hold up new CBA for long


It was expected we would have already had press conferences, the players and owners would be voting, and by now we’d have a new NBA Collective Bargaining Agreement in place — labor peace would come to the NBA in time for Christmas.

Except, the talks hit a snag. The players want a little more control over licensing — particularly over player likenesses, such as is used in video games — and by control what we mean is a larger slice of the pie.

This snag is not serious, however, according to both Adrian Wojnarowski of The Vertical at Yahoo Sports, and Jon Krawczynski of the Associated Press.

It should be noted that the NBA’s licensing deal is a separate one from the CBA. However, money from that deal does flow to the players.

This could be a smart move by the players. They agreed to continue the current split of “Basketball Related Income” — the players get 49-51 percent of all basketball revenue each year — but if they can get more control of, and more money from, licensing of their images, that can help make up for money they saw as lost in the last CBA negotiations.

The bottom line is we may have a new CBA by Christmas, but even if that is not the case the NBA is not headed toward another lockout.