Adidas has unveiled the “James Harden 1,” his first signature shoe with company

10 Comments

The new James Harden signature shoe is out, and just like the player himself there is nothing quite like them out there.

Adidas signed Harden last year, and they went to work on a new signature shoe, a process Harden discussed in the press release about the shoes.

“This was my first time creating a shoe from the ground up,” Harden said. “With Adidas, we wanted to stand for something different, be true to who we are and that’s how we separate ourselves. This was a once in a lifetime opportunity and all the work we put in together is what makes this genuine. We’re open to each others’ opinions and we weren’t going to just put shoes on the shelves and say ‘This is James Harden.’ It’s built for how I play and you’ll see my style, different moods, the little details and stories that represent who I am.”

We’ll see how the shoe-buying public responds, but Adidas has banked on Harden with that 13-year, $200 million contract. The Curry line with Under Armour are doing well, although LeBron James and Kevin Durant dominate the market of guys still playing (of course, Jordans still dominate the market). Adidas wants to get a better foothold in the market.

Adidas released four different colorways of the Harden 1. Here’s one more look.

James Harden 1 colorways