The NBA is allowing jersey advertisements on a three-year trial basis, which has opened the floodgates for a new source of revenue led to just two teams striking deals so far.
The 76ers signed a three-year, $15 million contract for jersey ads. The Kings will get the same amount, according to John Lombardo and Terry Lefton of Sports Business Journal.
This will be a nice revenue boost to the Kings, who – as confirmed by owner Vivek Ranadivé to Sam Amick of USA Today – are forgoing revenue-sharing income. Sacramento’s jerseys will look a little less appealing, but that hit in prestige could be offset by the added money.