Many different factors went into Kevin Durant‘s decision this summer to leave the Oklahoma City Thunder for the Golden State Warriors — basketball fit, location, his friendships with Andre Iguodala and Draymond Green, and more. But one thing he wants to make sure you know didn’t influence him is Nike. Durant told reporters this week that the shoe company, which he endorses, didn’t steer him one way or another in free agency, and they didn’t even know his plans beforehand.
It’s a little hard to believe that Nike had zero advance knowledge of Durant’s plans — if not a hard answer, at least a strong indication of which way he was leaning. Durant was one of the most popular players in the league in Oklahoma City, so Nike would have been fine either way. But his presence in Golden State, a much bigger market and the dominant story in the NBA this season, will only help them. It doesn’t hurt, either, that they now have one of their biggest athletes in the same market as Stephen Curry, who had been taking advantage of all the attention on the Warriors to raise Under Armour’s profile. Now, Nike can get some of that spotlight back in the Bay Area.