Sound the alarms. The Warriors have their first public dispute.
Joined by Durant and Nas on Any Given Wednesday with Bill Simmons, Simmons asked Nas his opinion of Curry’s shoes – the ones Curry defended as fire and most certainly were not fire. In fact, Simmons specifically said he couldn’t ask Durant the question.
Durant answered anyway:
They were bad.
The sneaker wars are an under-discussed element of Durant’s move to Golden State – especially because Durant (Nike) and Curry (Under Armour) are each so intertwined with the other company. Durant agreed to a massive Under Armour contract in 2014, but Nike exercised its matching rights to keep him. Curry, a former Nike endorser, left for Under Armour after Nike botched its presentation by leaving Durant’s name on a slide.
Through Curry, Under Armour rode the Warriors’ rapidly increasing popularity. Now, Durant has Nike cutting into the action.
On one hand, Durant made a dig several had made before. On the other hand, he’s disparaging a product designed to make Curry and his corporate partner a lot of money – while working with a competing company.
Curry and Durant are teammates in Golden State. They’re competitors in the shoe industry. That can create a real tension.
I really doubt this causes their bond to snap, but it also might seem like more than a harmless joke to some involved.