Stephen Curry drawing huge crowds in China, pimps Under Armour shoes

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It’s a traditional summer part of the job for the NBA’s biggest stars — LeBron James, Kobe Bryant, Kevin Durant, etc. — a tour of China to promote the game and help sell shoes in the world’s biggest market.

Now Stephen Curry is there with Under Armour, the sportswear company gaining some ground (limited, but some) in the basketball shoe market on the back of their bright star. The Finals loss did not diminish his luster.

Darren Rovell of ESPN followed Curry on part of the tour and filed a report:

Curry leaves hotel in Guangzhou. Fans cheer “CURRY! CURRY! CURRY!” and compete for his autograph as he walks to the car that will take him to a basketball clinic. Curry feels the crush as he enters his car and security pushes fans back.

Of course, there are pictures.

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Passion. Drive. Hard work. #SC30AsiaTour

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