Adidas unveils James Harden’s new logo (VIDEO)


Last summer, Adidas inked James Harden to a $200 million-plus deal to lure him away from Nike. Included in the deal was a plan to give him his own signature shoe. Now, they’ve unveiled Harden’s new logo in a trippy new “Project Harden” video teaser that you can watch below:


A video posted by Project Harden (@projectharden) on