Watch Kyrie Irving’s new Kids Foot Locker “switching-faces” ad

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Foot Locker has been doing some of the most creative NBA ads out there the past couple seasons.

Kyrie Irving — with a raised personal profile coming off winning an NBA title with the Cleveland Cavaliers — is taking advantage of that as a primary spokesman for Kids Foot Locker. He will star in three ads for the national chain of stores between now and the end of the year, starting with this switching faces one you see above.

“Not any other summer in my life have I won an NBA championship, which has been great,” Irving told NBC Sports recently. “It’s just been awesome because of partnerships I’ve had throughout the years in my career, and now we get to put a lot of great ideas out there, and I get to be part of a lot of great things. I’m just thankful, and I’m just trying to take advantage of it, but also do it in a creative space I’m comfortable with.

“Partnering with Kids Foot Locker was just a great thing to do…. This is our next generation, so for me I’m just trying to impact our next generation anyway I can, whether it’s through telling stories with my shoes, or telling stories with any creative I’m coming out with…

“The whole switching bodies thing, I’ve seen a lot of other people do it, but to do it with a kid like Kevin (Kilumbu, the young actor in this spot) is just amazing. Little did I know he was more excited about this, about being part of this commercial with me, and then also his acting is unbelievable.”

Irving will star in a couple more ads before the end of the year, including one that drops around the Christmas holidays — right when the new Kyrie 3s are expected to drop, too.