Newspaper editor on Michael Jordan article: ‘What other photo could be more suitable than the infamous Crying Jordan meme’

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A Malawian newspaper, writing about Michael Jordan’s statement on race, used the Crying Jordan photo accompany the article.

How did that happen?

A page designer who didn’t understand the meme? A joke never fixed before printing? A staff-wide ignorance of the photo’s cultural relevance?

Justin Block of The Huffington Post:

As it turns out, the newspaper is called The Nation, or The Malawi Nation. When reached for comment on Thursday afternoon, The Nation Senior News Analyst Joy Ndovi stated that using the Michael Jordan Crying meme was intentional, and said Sports Editor Garry Chirwa picked the photo.

Chirwa told us that when he read the story, he felt that the emotions packed within Jordan’s quote, “I could no longer keep silent,” were represented in the Michael Jordan Crying meme.

“I just imagined him crying,” Chirwa wrote via WhatsApp.

Ndovi echoed Chirwa’s sentiments:

The article on Jordan reacting to the violence in U.S. was just the perfect one for the meme to be used. It depicts the emotional state of the former NBA star. Though it might seem unconventional, what other photo could be more suitable than the infamous Crying Jordan meme?

I can think of a few.