NEW YORK (AP) — The NBA will deliver a free live stream of a weekly pregame show on Twitter next season as part of an expanded content partnership with the social media site.
The first of its kind sports programming was announced Tuesday, as well as plans for another show that’s still to be determined for next season.
With more than 22 million followers, the NBA has the largest Twitter community of any sports league. Next season, it will bring more live programming to Twitter, Vine and Periscope.
The league says it will produce more videos from major events such as the NBA Finals and All-Star weekend, along with player access such as Q&As.