One USA Basketball tradition continues: Blocking our non-Nike shoes in team photo


LAS VEGAS — USA Basketball has a number of traditions they would like to focus on: Victories, gold medals in the Olympics, getting elite stars to play for their country, great player development.

There is another one that continued in Las Vegas Monday, where USA Basketball’s men’s Olympic team opens training camp. From Nick DePaula of The Vertical at Yahoo Sports.

Never underestimate Nike’s sway with Team USA (the relationship is far deeper than just making the uniforms). There was no way they could keep (or would want to keep) Klay Thompson, Kyle Lowry, and DeMar DeRozan off the team, but they can help limit brand exposure.

Fun question, would Stephen Curry let them do it to Under Armour? Maybe we’ll find out in 2020.