If the Philadephia reportedly got $5 million per year for ticket broker StubHub to put their logo on Sixers jerseys, how much could the rating darlings Golden State Warriors get?
How about $15 million to $20 million a season?
The Golden State Warriors are asking for $15 million to $20 million per year for the rights for a company to put its logo on their jersey starting in the 2017-18 season, sources told ESPN.
It is believed that the Warriors, who won the NBA title in 2015 but lost in the Finals to the Cleveland Cavaliers in seven games this year, are asking for more money than any other team.
If you want to complain in the comments about ads on jerseys, go for it. Just know your argument is moot — they are coming. And will stay because there’s not going to be a fan backlash over a small patch on the shoulder. Did you even notice the KIA ones on the All-Star Game jerseys?
The Warriors should get what the market will pay (much like players getting what they can on contracts). Golden State is in the seventh largest media market in the NBA, they have had fantastic ratings and streaming numbers locally, they have two massive stars in Stephen Curry and Kevin Durant, they will certainly be on national television the maximum number of times, they will go deep into the playoffs, and as Mark Cuban said love them or hate them people will watch them.
The Warriors, along with tradition big market teams with huge fanbases (Lakers/Knicks), can get more than anyone else. The Sixers have struggled on the court, but they are the fifth largest market. Teams such as New Orleans, Memphis, and Oklahoma City are going to struggle to get much ad jersey revenue unless their team is dynamic and good.