What’s next for Kobe Bryant after his retirement tour?
Apparently a little more focus on his retirement tour.
Kobe announced his retirement just after Thanksgiving via a “Dear Basketball” poem on The Players’ Tribune. Now Bryant and his new “storytelling” production company have teamed up with Sports Illustrated to turn that poem into an animated short film. From the press release:
Time Inc.’s Sports Illustrated Group and NBA legend Kobe Bryant’s new production company, Kobe Studios, along with Believe Entertainment Group, announced an exclusive multi-platform video production and development project devoted to Dear Basketball, Bryant’s poetic tribute to the game. The collaboration includes the world premiere of Dear Basketball the animated short film on SI.com as well as a series of exclusive SI Films mini documentaries taking viewers behind the scenes of the animation process. Dear Basketball is targeted to premiere in the fall on SI.com….
“Dear Basketball is the perfect tribute to something I’ve loved for so long. Glen and John are two legends in their industries, so to partner with them on the creative process is a dream come true,” said Bryant. “Working with Sports Illustrated on this special project is an amazing opportunity to hopefully inspire fans all over the world.”
I have no idea what a poem about basketball turned into an animated short film is going to look like, but it should be interesting. It’s got to be better than that last Sponge Bob movie.
I guess this is a logical first step for Kobe in this kind of production, playing off his brand and into a topic where he should be very comfortable. I’d sit here and be snarky about it, but we all know we’re going to watch it, right?