It Hollywood, much like politics and sports, a non-denial is usually a “Yes, but I don’t want to talk about it.”
“I have a great team that handles my affairs off the floor. Since I signed with Warner Bros. we’ve been looking to do some things and figure out some things that best fit both sides. But my team’s handling that and I’m not going to take my focus off what my job is right now, which is handling the postseason right now.”
That’s not a no.
Since he now has his own production company, you can bet LeBron is moving forward with this because he would get a healthy slice of the pie.
I’m sure this is just like a Pixar animated film, where they hire top writers to come up with an emotionally relatable animated script, then worry about the marketing angles secondarily. This is about the art… I can’t even keep writing this line of sarcasm. I expect this to have all the plot subtlety of an Adam Sandler film. It’s a marketing vehicle with a movie attached. I fear it will be another “Thunderstruck.”
But there’s money to be made, so it will happen.