Watch LeBron James work at pizza place, get mistaken for Dwyane Wade

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LeBron James is one of the investors in Blaze Pizza, which is trying to stand out in the increasingly crowded fast-casual pizza market. The idea is simple: As with a Chipotle burrito or a Subway sandwich, it’s an assembly line where you tell the worker exactly what you want on your personal-sized pizza, they cook it quickly in an 800-degree oven, and you eat.

To help promote his company, LeBron made this ad where he is working behind the counter at a Blaze Pizza in Los Angeles. The best part is when a woman says he looks like Dwyane Wade. LeBron’s response is “I get that all the time.”