Lil’ hype man helps Russell Westbrook introduce Air Jordan XXX

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Russell Westbrook has been wearing the new Air Jordan XXX on the court for nearly a month now. Considering he’s averaging a triple-double in his last 10 games — 22 points, 12 assists, 10 rebounds — I’d say he’s pretty comfortable in them.

Continuing a trend of using the respected Jordan brand name with modern players to sell the shoes, this latest ad for the Air Jordan XXX shoes features a young hypeman who describes Westbrook as “the new Big Bang,” and asks people to “make room – as the man is about to take off.”

The Air Jordan XXX hit retail stores on Feb. 12. Westbrook will be wearing them next weekend in Toronto for the All-Star Game.