Step one of opening a successful business: Know your product. Second: Know your market and who you can sell your product to.
An NBA player getting into the legalized marijuana field? That qualifies.
Former All-Star Cliff Robinson — nicknamed Uncle Cliffy back in his days with the Portland Trail Blazers — will be addressing the 2016 Cannabis Collaborative Conference in Portland in a few weeks. (Remember, Oregon legalized marijuana.) Robinson is also going to go into a marijuana growing business with partners, called Uncle Spliffy. He spoke with the Portland Business Journal about it.
“It’s an opportunity for me to get out there and tell people a little bit about myself outside of basketball,” Robinson said. “People in Oregon know me as a basketball player, but I want to distill the stigma around cannabis, the misperception that athletes and cannabis are incompatible….
“When you talk about guys playing on a professional level, there’s a lot of physical and mental stress that comes with that, and to have something available to you that has health benefits, I don’t see the issue with it myself.”
He didn’t have an issue with it as a player either, having been suspended one time for testing positive for marijuana use.
For the record, marijuana is a banned substance in the current Collective Bargaining Agreement between players and the league. That said, it’s not treated like “harder” drugs — a player has to test positive for marijuana use three times before he suffers a five-game suspension for his use. The penalties are much stiffer for other drugs.
At least he’s found a business to focus on in his post-career days. It would be perfect if Rasheed Wallace opened up a fast food joint right next door to the Uncle Spliffy storefront, but we can only dream of so much.