NBA new “hands” ads — where a high-five from a player changes everything


It’s another well-done set of ads from the NBA.

They are promoting the new NBA Saturday Primetime games on ABC — which this weekend features the Bulls at the Cavaliers, 8:30 ET. Those games will feature some marquee teams and run through the rest of the season. (Remember this is the slot FOX was pitching to get in the last television deal negotiations, taking over a prime sports slot after college football ended, but Disney/ABC/ESPN ponied up to make sure they got the goods.)

The one above with Andre Iguodala — and “(You’ve Got) The Magic Touch” by The Platters — is my favorite. Because I would totally have been that kid.