76ers troll arena sponsor with court design (photo)

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(Philadelphia magazine)

Notice anything funny about the 76ers’ new court design?

Probably not.

The 76ers, as noted by Demetrius Bell of SportsLogos.net, have written their arena sponsor’s name in small, white text.

If you zoom in, you can somewhat see it:

image

The bank doesn’t sponsor the the team, just arena. Not wanting to support a non-sponsor, the 76ers have taken to calling their home court The Center.

If the 76ers can leverage their pettiness into a sponsorship, good for them. I don’t bemoan them making money.

But I also don’t mind less corporate-sponsorship creeping into my life.