On the heels of the Bulls and Nuggets unveiling new court designs, the Hawks have become the latest team to update their home floor to reflect their edgy new rebrand. Here’s the new court, which keeps the Pac-Man center court logo that was reintroduced last season but changes the baseline lettering and paint pattern around the basket:
Here’s the team’s description of the new floor from the press release:
The court incorporates both Volt Green and Georgia Granite Gray, two colors we unveiled with our new identity over the summer. The playing surface remains similar to last season, with our partial primary logo at center court. The only change is the Torch Red lanes, which now incorporate our newly-designed feather pattern.
The outskirt of the court is where fans will notice the biggest change. Gone is the navy blue, replaced with the gray feather pattern bordering the playing surface. ATLANTA HAWKS is still written along both baselines, but now in Volt with a Torch outline, and in the Club’s new lettering. Our new ATL wordmark, also in Volt with a Torch outline, is at the center of the sideline across from the scorer’s table.
I wasn’t huge on their rebrand when they debuted the new uniforms, but the volt green and feather pattern has grow on me. The new court is a nice balance of retro and current, with the Pac-Man logo remaining intact but the sideline and lanes now reflect their new look. It’s well done.