Nike will replace Adidas as the NBA’s official uniform and apparel maker, and that will bring change.
It might be most evident with the Thunder.
Zach Lowe of Grantland, referencing Brian Byrnes, Oklahoma City’s senior vice-president for sales and marketing:
No team has worse art, top to bottom, and Nike will push for an overhaul once it replaces Adidas as the league’s apparel partner in 2017. Nike and the Thunder are already talking, and the Thunder “haven’t ruled out” a more explicit weather-related secondary mark, Byrnes says.
Bad news: Oklahoma City seems locked into the shield motif and likely won’t replace it with a bison — or anything else. “To some extent, we are committed to the idea we have,” Byrnes says. “But we would not dismiss good feedback, particularly from Nike. We’re open to modernizing the logo, but we don’t have an appetite to overhaul it.”
This is part of Lowe’s logo rankings, which had the Thunder last. It’s an interesting read, going more in depth on each team’s logo than seemed possible.
Lowe ranks the Bulls No. 1, but I’d go with the Bucks. I was initially skeptical of Milwaukee’s new logo, but the more I see, the more I like. The green and cream go well together, and the basketball in the antlers and ‘M’ in the neck of the deer are awesome Easter eggs. Plus, the logo offers no emotional attachment yet. It’s pleasing qualities come completely from a great design.
Nike better not mess with that one.